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SpotRunner’s Joanne Bradford Bails on Spot Runner for Yahoo! (That “!” Does Not Mean We’re Excited)


Well well well. On Aug. 4, we reported that Joanne Bradford, Spot Runner’s then-newly-hired EVP of national marketing services hadn’t been seen around the office much. Could that be because she was flirting with Yahoo! for a new gig? Cuz that’s where she’s working now.

She replaces David Karnstedt as SVP senior of U.S. revenue and market development.

At the time, Spot Runner PR told us that Joanne was in and out of the office because she A. lives in the Bay Area (SR is in LA) and B. as EVP of national marketing services, she was frequently on the road to get new business. But apparently, that was mostly bullsh*t.

Details on the bs, after the jump. Did we mention Joanne started at Spot Runner in March?

More on why Spot Runner is going down the tubes.


Via Adweek:

“Bradford will become senior vice president of U.S. revenue and market development. The new role includes running all ad sales, as well as Yahoo!’s small business services and HotJobs. Karnstedt will depart Yahoo! on Sept. 16 to become an entrepreneur in residence at a Silicon Valley venture capital firm, the company said.

Bradford will report to Hillary Schneider, executive vice president of Yahoo!’s U.S. operations.

She joins after a brief stop at Spot Runner, the Internet-based TV ad platform. Bradford joined the startup in March to lead its national advertising services.”


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