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Posts Tagged ‘Adam Flynn’

LG Wreaks Havoc in Toyland

Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from the group. They start, well, having fun until (cue the score) things go to hell real quick when some uninvited guests show up for dinner.

The team at Psyop (with the help of Smuggler) built a set on a stage, keeping the CG to a minimum and shot all the plastic toy soldiers, Barbie look-a-likes, designer toys, stuffed animals, etc on that set and implemented CG to give the dolls different facial expressions. The sharks and other subtleties were obviously generated as well.

Psyop CEO and CD Marco Spier says in a statement, “We of course got personally connected with the toys, their characters and the story. Carefully placing them personally on set to get the best performance out of them, kind of like actors. We also liked the idea of having unusual combinations of different characters because that’s how kids play – free form, mixing and matching, and grouping things together based on what they have no hand, or what their siblings or friends have.”

We think it’s safe to say this turned out to be a nice spot with some good imagination – much better than an infomercial of a vacuum sucking up coins and marbles. Credits after the jump.

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Copywriting: Creative Ad Writing

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Rapper Pitbull Joins Drake, Trey Songz and Rihanna for ‘SO Kodak’ Campaign

If there’s one thing we know about young hip-hop stars, it’s that they can’t resist one-upping each other with amateur digital photography. Leave it to Kodak to notice this trend and capitalize on it for their “SO Kodak” campaign, which introduces instant photo-sharing and online access that even non-platinum selling artists can use. (It’s almost like a phone!) No doubt you’ve seen a few of these 15-second spots floating around the internet for about a week now, and it seems like every time we look, Kodak adds another video to their YouTube page.

As silly as the ads may be, due credit can be given to production company Robot Films for at least recognizing that the group of young talent they’ve assembled and shot for this campaign can be considered 2010′s new class of hip-hop royalty. Barely adults themselves, Pitbull, Drake, Trey Songz and Rihanna appeal to an even younger audience with their larger than life personalities and (comparatively to most) inoffensive songs. Director Chris Robinson adds that the stars had a good amount of creative input in the spots and refers to them as “natural performers.” The campaign kicked off with a party at New York’s Best Buy Stage.

Full credits and another spot after the jump.

More: “Kodak ‘Printervention’ Barely Grabs Out AttentionRead more