Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how¬† little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

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