Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
NBCUniversal is looking for a Personal Finance Writer, CNBC.com. next job Northstar Travel Media is looking for a Art Director. next job Womenswear brand, Cynthia Rowley is looking for a Graphic Designer. next job 24 Seven (Senior Copywriter!) is looking for a Senior Medical Copywriter Needed!. next job Solomon Page Group is looking for a Director of Design & Branding. next job Houghton Mifflin Harcourt is looking for a Senior Designer. next job Columbia College Chicago is looking for a Media Center Technician, Art + Design. next job The Ad Council is looking for a Director, Public Relations and Social Media. next job Levine/Leavitt is looking for a Studio Manager. next job Pratt Institute is looking for a Associate Director, Project Management. see all