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Posts Tagged ‘Adam Kmiec.’

Kmiec Out at Campbell Soup

adamkmiecWe’ve received word that Adam Kmiec, who’s spent nearly the last two years as director/global digital media and social media for Campbell Soup Co., is no longer with the company. No official word on where he’s headed to next but spies say that Kmiec has moved back to Chicago, where he last served as director/social media for Walgreens. During his career, Kmiec also worked on the agency side in production/account departments at Colle+McVoy, Draftfcb, Fallon and MARC USA

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Bad Title, Cool Contest for Campbell’s ‘Hack the Kitchen’

 

Campbell’s, everyone’s favorite overrated food conglomerate, is looking to team up with some smart app developers for the new Hack the Kitchen contest that runs through Feb. 1. Participants are supposed to design web or mobile programs that help customers answer the question: What’s for dinner tonight?

Ten finalists will be chosen to present their innovative ideas to a panel at Google HQ. The winner receives a $50k prize package and a development contract with Campbell’s.

We’re checking to see if this was created in-house, which if so, could perhaps account for the crappy title. We get it, hacking connotes badboy geeks who are Internet outlaws, but this is a Campbell’s contest. As in Campbell Soup Company, the same brand with the chicken noodle soup that tastes like plastic, and the same company that epitomizes feel-good American consumerism. Throwing a buzzword in front of the title doesn’t make it any hipper.

The contest is about as open-ended as it gets. Campbell’s director of global marketing and social media Adam Kmiec referred to the venture as “a blank canvas” for participants, a strategy that often lacks creativity, but is ultimately shrewd because the contestant does all the work. These contests typically reek of intellectual property exploitation, but for $50k, the juice might be worth the squeeze for a young developer with a good idea. It’s mutualism without too much of the plastic aftertaste.

Thursday Odds and Ends

-My old cohort Doug MacMillan discusses Mark Zuckerberg. link

-W+K London alum Rob Steiner has joined up with CP+B’s U.K. operation as head of production.

-Ah, so this is what happens when producers unite (above). link

-Ben Silverman‘s Electus has launched a new reality show on its “Loud” YouTube channel. link

-Adam Kmiec was promoted to the newly created position of director, digital marketing and social media at Campbell Soup Company.

-Yep, a band picked up a hitchhiking John Waters. link

-So, is Facebook set to price its IPO or what? link

-Apparently, online ad manager ranks as one of top 20 “great jobs” minus a college degree. link

Where Are They Now?

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A while back there was talk about Fallon scooping up interactive talent. One person rumored to be on their list was Adam Kmiec.

Well, one AS reader has pointed out that he has not rejoined Fallon, but had some insight into what is going on with him:


“He’s still at Colle+McVoy, but I don’t think for very long. He did have breakfast the other day with Olson’s president. Chris Henderson, formally at Colle+McVoy, did go back to Olson. Maybe he’s doing the recruiting. Lot’s of people are looking to jump ship at C+M. Too many indecisions by management about leadership and direction of the agency.”

So what is going on with Fallon’s interactive efforts? And why are people so ready to jump ship at Colle+McVoy?