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Posts Tagged ‘Adam Levine’

Deutsch NY Launches ‘Mob City’ Script on Twitter for TNT ‘Adaptweetion’

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Deutsch NY and TNT are using Mob City‘s Twitter handle, @MobCityTNT, to debut the screenplay of the series’ premiere, 140 characters at a time. This will make Mob City, “the first television screenplay ever to be adapted for, and published through, Twitter.” They’ve dubbed the process “adaptweetion.”

The first tweets of the Mob City screenplay were made on Monday, with new tweets appearing every 45 minutes between 10 AM and 7 PM (and later tonight). They’ve also taken advantage of Twitter Cards to inject photo and video footage into the stream. Those late to the game can also catch up by visiting the microsite for the script, where it is presented in chronological order. This all leads to the debut of Frank Darabont‘s three week television event this tonight at 9. Deutsch NY and TNT will make their last tweet tonight at 8:30, but they’re not giving everything away. To experience the final scene, you’ll have to turn in to TNT tonight at 9 and catch the episode. The cast and crew of the show — including @frankdarabont@miloventimiglia@simonpegg@edward_burns@jonnybernthal – also added their commentary to the feed to keep things interesting.

Tweeting (almost) the entire screenplay of a debut episode is a risky move, but it’s a good way to get people talking about the show before it even airs.“Today, fans are tweeting in real time with their favorite shows, and we wanted to stoke preshow chatter by providing fans with an experience that will invite them in before the show even airs,” explains Kerry Keenan, Deutsch NY’s chief creative officer.

Clearly, TNT is betting that the writing will suck you in and make you want to watch Mob City tonight. Leaving out the final scene is an obvious necessity, as some might wonder why they’d tune in to see a premiere when they know how it ends. I’m curious to see how this plays out, and what kind of effect this social campaign has on Mob City‘s ratings tonight, if any. Head on over to mobscript.com and @MobCityTNT, and let us know your thoughts on this campaign in the comments section. And tune in to TNT tonight at 9 for the show, if you’re interested. Credits after the jump. Read more

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Drakoulias Assumes More Responsibility at Draftfcb

Beginning today, Draftfcb global chief of staff Peter Drakoulias (right), who took on that peculiar title two months ago, will now also handle business development efforts for the global network. As a result, Drakoulias will take over for now-former chief growth officer Nick Paul, who you may remember took over the responsibilities of Adam Levine a year ago when the latter “parted ways” with the agency. As for Paul, Draftfcb tells us that his exit was voluntary and he left to “focus on another opportunity.”

While Drakoulias adds oversight of M&A activity, biz dev, etc., within the Draft global network to his job list, the agency’s global CEO/president Laurence Boschetto has taken a moment to sing Paul’s praises in a statement, saying, “Those who have worked closely with Nick know that he has been passionately committed to the ongoing success of our organization, most recently working hard to establish an aggressive new business function first in Chicago, then in North America and later around the network.  He also played a major role in uniting and leading our 361 experiential marketing offering across the USA before taking on his business development job.”

 

 

 

Maroon 5 Streams 24-Hour Recording Session for Coke

In the biggest music news since Coke hired Train and threatened to “Shake Up Christmas” last holiday season, the soft drink label is partnering with similarly croon-y adult contemporary act Maroon 5 for a live-streaming, 24-hour recording session. Coke sure knows how to pick its musical brand ambassadors, huh?

Interested parties can visit Coke’s special music website to see a live broadcast of what now is a pretty empty looking recording studio save some guys hanging out on a couch and some dudes looking at a computer screen. The 24-hour session’s premise goes like this: “Maroon 5 and ten aspiring musicians (will inhabit) a studio for the next 24 hours with the hopes of composing an original track. Viewers can impact the final track by weighing in on questions posed by the band via the Twitter hashtag, #WithMaroon5.” That’s right, “aspiring musicians.” They apparently have to earn the musician title after recording a song with Maroon 5, as must all true musicians.

The session started at 1 p.m. EDT yesterday and will come to its thrilling conclusion today at the same time. Check out the message from singer Adam Levine below. Concept and video production comes to us courtesy of W+K while the online design aspect was handled by SapientNitro.

Adam Levine Out at Draftfcb NY

It looks like Draftfcb New York is kicking off 2011 by shifting its new business leadership as sources familiar with the matter confirm that Adam Levine (left) is no longer with the agency. Reasons weren’t given for Levine’s departure, but tipsters more or less allege that he was “fired.”

Levine joined Draft NY in May 2009, officially taking on the post of chief growth officer. At the time, then-president of the office, Peter DeNunzio, said the hiring “signals our commitment to growth and taking our model to the next level.” Guess it didn’t quite work out as planned. Before joining Draft, Levine spent nine years working on new business at Deutsch and spent six in account management at DDB Needham.

As for his replacement, we’ve been told that North American new business efforts will now be led by EVP Nick Paul, who Draftfcb named North American director of business development in 2010.