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Posts Tagged ‘Aissatou Balde’

JWT Debuts ‘Brand USA’ Effort. You’re Welcome, World

Nearly nine months after picking up global AOR duties for the Corporation for Travel Promotion, JWT has finally unveiled its first marketing campaign for the government-created entity that was set up to help spur more international travel to the US. Dubbed “Brand USA,” JWT’s campaign for the CTP includes the above 60-second spot, which features Johnny Cash‘s daughter Roseanne and her song “Land of Dreams” and takes us through beaches, bayous and cityscapes that make Murrica, well, Murrica.

The tune’s a bit too folksy/hokey for our tastes, but it seems to fit the spot, which will perhaps resonate in international markets (advertising will initially roll out in the United Kingdom, Japan and Canada on May 1). As expected, all the social/online components come into play in “Brand USA,” including Facebook, Twitter and, of course, Pinterest. Well, was it worth the nine-month wait? Guess we’re already in the good ol’ US of A, it’s not for us to judge. Credits after the jump.

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Copywriting: Creative Ad Writing

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Huggies’ New Message: Babies are Little Terrors

JWT New York concocted this latest spot for Huggies, which shows that babies can be equal parts destructive and adorable (ok, probably more destructive). Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. We can vibe with the freeze-frame aspect and music that’s fit for an episode of Boardwalk Empire in this clip, which has a clear message: Huggies turns toddlers into Chucky. Credits after the jump…

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