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Posts Tagged ‘Alar Kivilo’

‘NCAA Football 13′ Will Put Team Loyalty to the Test

It’s rare we ever come across work from SF-based Heat that isn’t for some new game from Electronic Arts. But, considering Heat’s high level of consistency on these projects, especially for the EA Sports imprint, we really can’t imagine the agency working for any other brand, despite the fact that Heat counts AOL and the Huffington Post among its clients.

Sure, you can note the obvious similarities between this work and the decades-old “This is SportsCenter” campaign for ESPN. But, if you can take a formula that’s proven to capture the attention of sports fans and apply it to video games, why wouldn’t you?

A TV campaign for EA Sports’ newest game, NCAA Football 13, asks the question, “If you could put any Heisman Trophy winner in history on your favorite team, would you do it knowing that it would betray historic rivalries?” The dad in the above spot admits that, yes, having 1991 Heisman Trophy winner Desmond Howard returning kicks for Ohio State would be nice. But, Howard played for Michigan, Ohio State’s biggest rival. Therefore, this makes his son an awful traitor, and destroying his TV is just the beginning in this father eventually exiling his son to Ann Arbor for all eternity.

View credits, and watch what happens when Tim Tebow plays for Georgia and Robert Griffin III suits up for LSU after the jump.

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Carl’s Jr. Highlights Turkey’s Shortcomings

What? A Carl’s Jr. spot without a hot woman being sexy and doing hot sexy things vaguely related to fast food? It’s true, but don’t worry. The ever prolific David&Goliath is back with yet another spot for Carl’s Jr./Hardee’s. This time around, turkeys replace the models because, well, Carl’s Jr. is selling turkey burgers now. Give them credit as we can’t think of any other fast food chain in the world that includes turkey burgers on its menu.

As you can see, turkeys can’t babysit. They also can’t declare war on terrorism, play “Stairway to Heaven” on a flying-v guitar or run a speakeasy. But, as Carl’s Jr. claims, they can make for good burgers. Yep, that’s pretty much the whole story. Credits and a turkey failing as a tattoo artist follow after the jump. Only five CDs on these.

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