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Posts Tagged ‘Allen Oke’

TBWA Explores ‘Gas Station’ Fears for Nissan Sentra

TBWA Toronto has a new spot for Nissan Sentra that explores fears of filling up, horror movie style.

The 60-second “Gas Station” opens on a man arriving at a creepy, dimly-lit gas station. Soon the station comes to life, as the man is relentlessly attacked by the gas pumps, which also do a number on his car. Eventually, another man, driving a Nissan Sentra, comes to the rescue, beckoning him to hop in. This is followed by the message, “Don’t Fear Filling Up,” and boast of the Sentra’s “Better combined fuel economy than Civic.” In a spot that spends so much time on a ridiculous fuel-fearing message, you’d think they’d focus a little more than a quick flash of text on the Sentra’s fuel economy, but instead most of the 60 seconds are spent on building up unconvincing horror atmosphere. Stick around for credits after the jump. Read more

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TBWA\Toronto Forecasts Sunshine and Savings for Zealios

Trapped inside with a ghostly pallor and a wicked deadline? TBWA\Toronto and Zealios have teamed up to give you a fresh dose of Vitamin D (with a discount).

Zealios, a Berkeley, CA based line of  sunscreen products, is using the sun as a star to help the pasty set score coupons for sunscreen. With the help of a web app, users go outside in order to get 50% off Zealios Sun Barrier (client and agency figured out a fun way to create a sun activated digital coupon using ambient light sensors in mobile devices).

In addition to getting some cheap(er) sunscreen, consumers also receive a bunch of reasons why eating your lunch outside can be good for your health–as well as tips on how to stay safe while doing it.

Hint: put your shades on before aiming your iPhone at that big orb up there.

Credits after the jump.

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The Juke is Now an Urban Legend

TBWA\Toronto has rolled out “Weather,” the second of three spots in the agency’s Nissan Juke campaign (“Dread” being the first). Directed by Psyop, the ad seems like its parodying the ending of The Lord of the Rings trilogy, what with the whole dropping something into the fiery volcano to save the world bit. The only thing missing is Frodo in the driver’s seat.

Apparently, Juke’s all-wheel drive system is powerful enough to withstand any form of weather and save a city from annihilation, thus meriting it urban legend status alongside Bloody Mary, the Jersey Devil and, um, Candyman.  Too bad the car’s design isn’t all that intimidating. See credits after the jump.

More: TBWA\Chiat\Day LA Adds Three to Planning Department

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