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Posts Tagged ‘Amir Farhang’

Derrick Rose Returns From Injury in Adidas Spot

Though they struggled through injury during most of the 2011-12 NBA season, the Chicago Bulls had a very positive outlook at the beginning of the post-season in late April. After all, the team’s star and best player, Derrick Rose, had just returned to the team after a series of afflictions had kept him sidelined for a good chunk of the year. Rose was looking in prime condition, and the Bulls had the NBA Championship in their sights.

But, we all know what happened next. With the Bulls comfortably ahead of the 76ers in the waning minutes of their first playoff game, Rose went down with a season-ending ACL tear. Some blamed Bulls coach Tom Thibodeau for leaving his star in the game too long. Some blamed Rose himself for taking too many risks while still recovering from injury. Some, like Nike designer Jason Petrie, famously blamed Rose’s choice of shoe sponsor for the injury. (#shouldasignedwithNike) In any case, as the following photo shows, it was very, very sad.

But, Adidas is getting everyone’s hopes with a new spot from (we think) from 180 LA Caviar and director (not to mention 180LA alum) Amir Farhang. “The Return of Derrick Rose” helps confirm what some are reporting: D-Rose’s rehabilitation is ahead of schedule. With Chicago’s “bench mob” broken up by trades, we’ll need Derrick Rose for as much as possible if we hope to make it to the playoffs. Without him, there’s basically no chance in hell for this team. It’s the truth, and hopefully, Adidas is being honest with us as well.

Oh, and in case you’re wondering, #thereturn is currently blowing up on the Twitterz. Production credits after the jump.

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Well, This is Not Your Average Wedding Announcement

Amir Farhang, who you might remember from his days as a creative director at 180 LA or W+K or for his copywriting stint at CP+B, is tying the knot this fall. But rather than send out a regular old announcement and invitations for the nuptials, Farhang and his wife-to-be Kayla decided to create the two-and-a-half minute clip you see above. Well, at the very least, this video, which has been making the rounds since late last week, teaches us to never bring up the idea of eloping…or watching Sportscenter when discussing the impending wedding.

Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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EVB Tries its Hand at a Slacker Superhero Spot

What has become of superheroes as of late? First DirecTV and now this Golf Now ad from EVB, which shows once again that leisure takes priority over saving the world when it comes to Superman/Green Lantern knockoffs.  We’re just wondering why you play golf with someone whom you know has a tee shot that even Happy Gilmore couldn’t match and the accuracy/precision of a sniper.

Anyhow, EVB’s Golf Now campaign is TV-only, which is kind of ironic considering that the spot promotes a golf website and there’s no online component included. Hey, at the least the Bureau and its creative team including ECD/director Stephen Goldblatt and copywriter Amir Farhang are going against the grain here. Full credits after the jump…

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180 Alum Farhang Winds Up at uber content

It looks like Amir Farhang‘s directing aspirations are quickly being realized as 180 LA’s former creative director of digital and innovation has now signed up with Hollywood-based prodco über content for U.S. commercial representation.

Farhang, who left 180 LA earlier this year after co-writing/creative directing campaigns such as Sony’s “Rocket Project” and Adidas “Basketball is Brotherhood” while at the agency, most recently directed those Baby Carrots spots (example here) out of CP+B. During his career, Farhang actually served as a copywriter at Crispin as well as BBH New York before joining 180. In a statement, he says of his new post, “That moment when you go into production has always been the most exciting part of the job for me and the move into directing has always in the back of my mind. I am extremely grateful that the opportunity with über came to fruition. It’s going to be fun.”

More: “Gavin Lester Joins 180 LA