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Posts Tagged ‘Amy Trenz’

The Martin Agency Revisits ‘Camels’ for Geico

According to Adweek, The Martin Agency’s “Hump Day” ad for Geico was the brand’s most viral ever, so it’s no surprise that the agency (who have been known to recycle its ideas for the brand) riffs on the spot’s popularity in its latest ad, entitled “Camels.”

The painfully self-referential spot is set in a zoo, where a group of camels are relentlessly barraged with shouts of “What day is it?” and “Hump day!” from visitors. One of the camels remarks glumly that it isn’t even Wednesday, followed by the voiceover announcing, “If you’re a camel, you put up with this all the time. It’s what you do. If you want to save fifteen percent or more on car insurance, it’s what you do.”

While the “Hump Day” character was ubiquitous enough to make the ad’s reference obvious, imagining that throes of people loved a previous campaign enough to harass camels over it comes across as more than a tad self-congatulatory. And like a lot of Geico schticks, the joke has long since worn itself out, making trotting it out once again here (new self-referential spin and all) feel tired. Read more

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The Martin Agency Asks Salt-N-Pepa to Spice Up Geico

The Martin Agency makes sacreligious use of Salt-N-Pepa’s iconic 90s hit “Push It” — as well as the group itself — in its latest spot for Geico.

The 30-second ad opens on a man trying to pull open a door that says “Push” on it. Soon Salt-N-Pepa show up behind him and break into “Push It” and the man walks in. Next we see the pair in an elevator (with Spinderella in the background), a Lamaze class, and at a football practice while performing the song. “If you’re salt and pepper, you tell people to push it. It’s what you do,” says a voiceover, in the campaign’s familiar formula. “If you want to save 15 percent or more on car insurance, you switch to Geico. It’s what you do.” The Martin Agency then manages to slip in a quick gag after the tagline.

The campaign, whose tagline feels like a response to Esurance’s “Insurance for the modern world” (with that company directly taking on Geico’s “15 percent or more “selling point in its advertising), seems like its running out of steam as its joke runs a bit thin, so bringing in an act nostalgic viewers will be pleased to see make sense. And Salt-N-Pepa’s presence certainly makes the ad more memorable, even if it can’t quite save the tired premise.  Read more

The Martin Agency Introduces ‘The Hopsons’ for Benjamin Moore

The Martin Agency would like you to “Meet the Hopsons,” a family who live in a giant bouncy house.

The Hopsons fell in love with their neighborhood but, since all the houses have vinyl siding, they assumed they couldn’t paint theirs. Since they love color, this was a problem. The Hopsons came up with an unusual solution and decided to live in a giant bouncy house. And so begin the whacky adventures of “Meet the Hopsons.” At over two minutes the premise, which might have made for a fun 30-second spot, feels stretched far too thin, and it’s not until the last 30 seconds or so that the idea is tied to Benjamin Moore’s Revive paint for vinyl siding. Still, “Meet the Hopsons” is not entirely without some degree of quirky charm. It’s just hard to believe anyone would stick around long enough to see Benjamin Moore’s product presented as the solution. Stick around for credits after the jump. Read more

Geico Adds More ‘Work’ to Their Weird Digital Art Museum

The Geico Museum of Modern Insurance may not be the Louvre, but you can find the Mona Lisa in both places. In August, the Martin Agency teamed with Geico to launch a digital art museum, which is really another way of saying 15- and 30-second ads that run before videos on Hulu, Netflix, etc. Six weeks later, the museum’s collection has been updated with new videos that continue to embrace the quirky side of art. In most of the clips, people and animals in paintings talk to each other about insurance. The original press release even comes with a cutesy G-MOMI abbreviation, which sounds more like a bad rapper name than a neighbor to the Modern Museum of Art. However, MOMA does not have Napoleon Bonaparte singing a duet of “She’ll Be Coming ‘Round the Mountain.” G-MOMI does.

Other clips, a few of which you can watch after the jump, include George Washington talking to a cat and Mona Lisa talking to a baby. They’re short, strange, and potentially funny if you like the absurd. Credits below.

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Geico Reveals Hump Day Humor… on Hump Day

While you’re battling Wednesday workdays at the office, Geico has a new addition to their “Happier Than” campaign that gives a literal visual representation to Hump Day. Yes, a camel, with humps. The camel’s coworkers don’t look thrilled with their humped friend running through channels of cubicles and interrupting their productivity. Wednesdays should be a time of cautious optimism – by the end of the day, a majority of the week will be finished – but these guys look like they just got demoted.

The Hump Day spot – created by the insurance brand’s longtime ally The Martin Agency – won’t be going up on the Mount Rushmore of  ”Happier Than” ads. That space is reserved for Dikembe Mutombo‘s supermarket exploits and Eddie Money’s entrepreneurial skills, commercials that dealt with clever concepts that riffed on pop culture. “Hump Day” is more of a cheesy pun dragging itself over 30 seconds of airtime. Re-strum the banjo, there’s always next time. A ridiculously long credit list awaits after the jump.

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According to Geico, Technologically-Savvy Pigs Will Steal Your Girlfriend

We feel for Ted. The guy has hail damage to his car, he’s doing the right thing by calling his insurance agent, and then he loses his attractive girlfriend to a pig. You might be saying, “well, it’s not just any pig. It’s Maxwell.” And the rest of the America would be saying, “the pig from from those Geico ads has a name?” To which I say, yes. But, you see, that’s how Geico swoops in with their anthropomorphic pig and ruins Ted’s life even though nobody remembers Ted by the end of the commercial.

These new Maxwell commercials from the Martin Agency are actually a step in the right direction for Geico. The company used up all of their gecko jokes about ten years ago, and since everybody who wants to save 15 percent or more on their car insurance is already doing so, focusing the recent spots on different advantages, like online claims, is subtly smart. Although, I’m not sure a pig’s hoof would be able to work the tablet touch screen.

As for Ted, well now he’s the guy who lost a girlfriend to a pig. Life is pretty much over after that. Why would a girlfriend break up with her boyfriend just because he was put on hold with an insurance company? Couldn’t she go inside and watch The View instead of waiting impatiently outside? Does she have a tablet fetish? Does she eat bacon? These are questions I want answered in upcoming Geico spots.

Credits after the jump.

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Shaun White Burns Rubber for BFGoodrich

After already conquering snowboarding and skateboarding before he turns 25, Shaun White is understandably bored. And, if you know anything about the young face of Xtreme Sports for almost a decade, it’s that White loves endorsement deals. Add BFGoodrich to Target and Hewlett-Packard on the list of companies that have nothing to do with snowboarding or skateboarding but will be paying White a chunk of change this year.

The above spot, “Flop Quiz,” is the first is a series of four spots from the Martin Agency that follow White’s journey into closed course racing with the support of BDGoodrich tires. White and his buddies (including Marshall, “the Facebook Friend”) may not blow the competition away on a pop quiz about how math applies to racing, but what do you call someone who gets C’s through med school? You call that person a doctor, and so White gets to race around for the following three spots leading to the “Final Exam Jam.” Credits and the other three spots after the jump.

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Geico Turns to Tango in Latest ‘Rhetorical’ Round

Our buddy Mike McGlone, aka that guy from The Brothers McMullen, is back again with another round of rhetorical questions for Geico. How does one top the little piggy crying all the way home and brutally honest Abe? We’re not sure, but the Martin Agency is giving it a go anyway, turning its focus to the dancefloor with this first spot from the new campaign called “Tango”

The question this time around: “Does it take two to tango?” From the looks of it, perhaps not. Maybe Dancing With The Stars will take a cue from the improvisation, but I don’t think Len would be too happy with that.

Credits after the jump.

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