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Posts Tagged ‘Anastacia Maggioncalda’

Eleven Gets Strange, Creepy in Marathon Effort for Virgin America

San Francisco agency Eleven has a strange new campaign for Virgin America centered around an extremely long online video.

The ad, entitled “Have you been flying BLAH Airlines?” depicts, in real time, a flight on the imagined rival airline from Newark to San Francisco: a five hour and forty-five minute flight. If that sounds boring, well, that’s the point. It’s also a bit strange and creepy, since the passengers are all mannequins. There are long shots of the mannequins doing absolutely nothing in their cramped seats, punctuated by occasional “action” such as a woman devouring some ribs.

“There’s a very distinct odor coming from somewhere nearby,” says a man on the flight, while the woman goes on and on about the ribs she’s eating. And that’s about as much action you can expect as you (inevitably) skip around. Still, there’s actually a kind of strange charm to the ad and its surreal humor when taken in small doses, and you kind of have to appreciate the great lengths Eleven went to to make its point.

“The passengers have no choice but to be on ‘autopilot’ to get through the tedious journey,” Virgin told Adweek. “Just trying to watch the video is downright painful—and that’s the point. If you wouldn’t sit through the entire film, why would you pay money to experience it in real life?”

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Virgin’s ‘Departure Date’ Captures Love Story at 35,000 Feet

Virgin Airlines has always set itself apart from the competition by appearing to own a fleet of party buses in the sky. With features like purple lights and goat cheese paninis, the airline caters to young, stylish jet-setters. Now, Virgin America, Virgin Atlantic Airways, and Virgin Australia have partnered with San Francisco agency Eleven and Virgin Produced (the entertainment branch of the Virgin Group) to create their latest trendsetting campaign.

Instead of a staid Boeing 747 tour video or “Love Travel? Love Virgin.” gimmick, the team opted to make the first short film shot at 35,000 feet. Written and directed by Kat Coiro (L!fe Happens, While We Were Here and A Case of You), Departure Date is a love story starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass). In 20 hours, the cast and crew captured footage en route to England, Australia, and the US. And, perpetuating the glam Virgin lifestyle, some scenes take place in Virgin Australia’s International Business cabin that boasts a sit-down bar, Ladies-Only bathroom, and “exclusive Row Five.”

The trailer, which you can find out more about here, makes Departure Date look like a cheap Lifetime special (better font at least, please!). But the concept of a movie shot at 35,000 feet in the air is original enough to compensate for the lack of clever narrative. Though the love story may be tacky, Virgin is still an innovative, glamorous host.

Departure Date premiered last night at the 2012 Los Angeles Film Festival. See the full credits after the jump.

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