Don’t sound the death knell for Possible Worldwide just yet. Though the Austin office might have disappeared and some of its top execs have defected in recent months, the WPP interactive operation is still thriving according to a memo penned by Tor Myhren and Michael Houston, president/CCO and managing director, respectively, of sister agency Grey New York. It appears that a “strategic partnership” has been formed between the sibling shops and as part of Grey NY’s increased focus on digital, the agency promoted five-year vet Doug Livingston (pictured) to EVP, director of digital integration while also solidifying its digital leadership. But why spoil the rest, read on in full after the jump.
Posts Tagged ‘Andy Bhatt’
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Well, it looks like the chief digital officer experiment didn’t quite work out as planned at Grey New York, as the agency has confirmed that it has parted ways with Josh Golden after just six months. We’ve been told by sources familiar with the matter that “it didn’t work out.” Golden joined Grey last September from Euro RSCG, where he was managing director, digital for three years.
Anyhow, Grey is moving on and bolstering its digital division with the hires of Marci Ikeler as director of digital strategy, Andy Bhatt as director of digital production operations and Ina Watkins as director of communications planning. Ikeler will join in May and most recently served as director of digital strategy at Publicis, where she worked on accounts including Citibank, Becks and Maytag. Bhatt, who will also join up with Grey next month, most recently served as MD of Domani Studios but also spent time as head of interactive production at both BBDO and W+K New York. Watkins is yet another BBDO alum who served as VP, engagement director on Bank of America at said agency.