Three months after snagging Call of Duty duties from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn’t drift too far from the gonzo, celebrity-driven approach employed by Chiat for Black Ops. But instead of Jimmy Kimmel and Kobe Bryant, this time we have Avatar‘s Sam Worthington and a slimmed-down, unlikely hero in Jonah Hill, who play vet and noob, respectively, as well as Superman himself, Dwight Howard. The spot, directed by Peter Berg and featuring the rather appropriate “Shoot to Thrill” from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday’s NFL coverage. It’s something Michael Bay would surely approve of, but where does 72andSunny’s Call of Duty debut rank when it comes to video game ad of the year? Modern Warfare 3, by the way, hits shelves tomorrow.
Leading, Award-Winning Media Publishing Company is looking for a INTEGRATED MARKETING MANAGER. next job B2B Digital Media Company is looking for a Digital Media Sales Executive. next job Blue State Digital is looking for a Digital Copywriter-NYC. next job socialdeviant is looking for a Creative Content Maker & Technologist. next job Laspata DeCaro is looking for a Photo Production Manager. next job Verso Advertising is looking for a Media Coordinator. next job Bonnier Corporation is looking for a Email Marketing Manager. next job Pyramid Consulting Group is looking for a Executive Assistant to Chief Business Development. next job Coffey Communications, Inc. is looking for a Account Executive. next job B2B / B2C Advertising Agency is looking for a Associate Creative Director, Copywriter. see all