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Posts Tagged ‘Anne Vincent’

TBWA\Paris Raises Awareness for Amnesty International France

TBWA\Paris, Amnesty International France’s advertising agency for 10 years, has a new ad for the organization, which is celebrating its 35th anniversary.

The 1:55 film, entitled “Pens,” uses a clever visual device to tell the story of an unnamed protestor. The protestor is arrested, detained and abused, but released following thousands of petitions for his release. Set to a soundtrack performed by Paolo Nutini, with a short, stirring excerpt from Charlie Chaplin’s The Dictator, the spot champions Amnesty’s process of mobilization via the signatures of its supporters. “Pens” is a clear expression of Amnesty Frances’s ““your signature is more powerful than you think” slogan and a powerful encapsulation of what the organization stands for. Stick around for credits after the jump. Read more

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Modern Day Pinocchio Unknowingly Lies About Sexual Health for AIDES

From TBWA\Paris comes a new spot for AIDES which depicts a wooden man dry-humping some girl he picked up at a bar. Titled “Woody” (because PENIS BONERZ HAHAHAHA), the spot is a reminder to girls everywhere that the dude you meet out at the club might have AIDS or Herpes or something but might not know it. Wrap that rascal, as the kids say. Rubber up! (As I say.)

As you may recall, AIDES is no stranger to provocative, weiner-laden advertising. Why just a few years ago they sent a CGI penis on vacation with the help of Goodby, Silverstein + Partners to remind us that you don’t know where that penis you’ve randomly encountered has been. It could be rubbing itself all over Aztec ruins for all you know.

On the same subject-ish, an aside: I attended a “Friendsgiving” party this past weekend where we all went around the room and said what we were thankful for. A rather intoxicated friend of mine stood up when it was his turn and announced loudly to the room, “You know, my penis has been a lot of places over the course of my life.” He then pointed to his girlfriend and said, “You’ve been the best!” Somehow, he managed not to get slapped. On that note, full super-French credits, and a making-of video, follow after the jump.

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Action Against Hunger Pleads For ‘Justice For Muttur’ in Bloody New Spot

In 2006, 17 humanitarian workers from in Mutter, Sri Lanka were shot to death at close range during a period of governmental unrest in the city. Though the French NGO the humanitarians were working for, Action Against Hunger (known internationally as Action Contre la Faim), official dubbed the massacre a “war crime,” there has still been no formal UN investigation into the incident. With the help of TBWA/Paris and Wanda Productions, AAH is hoping to fix this.

On the blood-stained shirt of one of the victims, TBWA/Paris paints a gruesome picture of the massacre, showing the victims being shot in the head, a crime that to this day the Sri Lankan government has taken no responsibility for. Near the end of the video, viewers are presented with a petition to sign in order to get the UN to finally open its six-years-overdue investigation. Violent? Absolutely, but how else do you motivate people to care about an issue they (probably) were never aware existed? For more information on the Justice for Muttur campaign, visit its website here. Credits after the jump.

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