Super Spy here.

For those of you who don’t know the name, I’m the founder of this here blog. Long before there were fancy-pants banner ads running along the sidebar, AgencySpy resided on a humble little WordPress site. Our challenger brand status called for us to take on the establishment and tackle the taboo. We had a very good time doing it, too. Believe.

Later, Matt took the site from a guilty little pleasure to an established media resource. Kiran followed in his footsteps and looky-look! Agency Spy is still kicking and screaming and pointing fingers, and, and, and…’Tis a beautiful thing, no?

Since I’ve been gone, Cannes Lions have been won,  accounts have been lost, Deep Focus has been sold, Ben Malbon left BBDO BBH for Google Creative Lab, Anomaly got smaller, W+K New York got bigger. Toy got closed.

Of course, many things have stayed exactly the same. Lubars and Lars are still big ballers. Grey is still trying to define their digital offering. Adweek is still telling you stuff you already know and Marty-Mar is still grabbing press lines by the fistful. And you guys, you lovely readers of Agency Spy? How are you? What’s happening in your world? Let a lady know at superspyin at gmail dot com.

In the meantime, I’ll be posting on the site whenever I get a free moment. I’ll also be inviting some friends of mine round to shake things up a bit, too. Sound good? I hope so.

It’s lovely to be back!

x Super Spy

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