-Charlie Sheen stands to make $1 million per year from Tweeting endorsements. link

-European Activia ads take on a whole different tone, drawing inspiration from Saw and Silence of the Lambs. The one above’s from Y&R Prague.

-Beth Rilee-Kelley will replace Paul McKee as The Martin Agency’s COO. McKee is retiring.

-McCann Worldgroup CEO Nick Brien is going to be roasted. link

-Levi’s named Rebecca Van Dyck, currently senior director of Apple’s worldwide marketing/communications, as its global CMO. link

-McDonald’s is definitely not retiring Ronald. link

-Here’s looking at you, anonymous posters. link

-Beam Global’s Tres Generaciones Tequila strikes a deal with Oscar De La Hoya’s Golden Boy Promotions. Euro RSCG is somehow involved as creative agency. link