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Posts Tagged ‘Bill Cosby’

Jell-O’s Funpocalypse, Much More Exciting Than Actual Apocalypse

We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.

CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.

The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.

Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?

And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.

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Jell-O: It’s Not for Kids Anymore

Yeah, yeah, two CP+B posts in one day, we get the grief, but get a grip and just be thankful that it’s non-holiday-related. Anyhow, here’s a new effort from the agency for Kraft Foods’ Jell-O brand that promotes what appears to be its “adults-only” Temptations line. Intel and Clarity Consulting also took part in the effort, which used age-recognition technology to appease adults and basically tell kids to piss off. It’s everything you’d expect Bill Cosby and his sweater to be against, but, hey, it works for us. The video above was shot at Chicago’s Shedd Aquarium and a second stunt took place on the first floor of the South Street Seaport in NYC last week. Credits after the jump.

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Wednesday Odds and Ends

-Google’s deal for a $2 billion building in Manhattan is set to close today. link

-Bill Cosby will receive the President’s Award for Special Lifetime Contributions to Advertising at the 62nd Annual Advertising Hall of Fame event next year. link

-Six predictions for digital advertising in 2011. link

-Dentsu America wants you to send a holiday message that will be plastered on side of its  Tokyo headquarters (above). link

-TBWA\India welcomed BBDO, Mumbai alum Meenakshi Chohan as VP, account management. link

-The accidents plaguing Spider Man: Turn Off the Dark: Brilliant marketing ploy? link

-SapientNitro now has an “Idea Engineers” blog. link

-Digitas donates to Make-a-Wish in this year’s version the agency’s “Flurrious” holiday card.

-Someone spent way too much time analyzing LeBron’s “What Should I Do” spot. link