Welcome to Slovakia: Where the Homeless Live in Advertising.
Billboards have often served as placards for cause marketing and conscientious messaging, so why not use them for something more tangible, like a literal roof over someone’s head?
In Slovakia, an architectural firm called Design Develop created a philanthropic arm of their work with ‘The Gregory Project.’ Its mission:
“to find optimal alternatives for existentional [sic] questions of people without a home through the use of billboard objects and their advertisment [sic] spaces.”
We appreciate their community outreach efforts even as we decry their spelling.