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Posts Tagged ‘Brad Burke’

David&Goliath Spreads the Luck for Southwest Airlines, New York-New York Hotel & Casino

This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.

When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay. Read more

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Monday Odds and Ends

-Former Saatchi & Saatchi LA ACD/art directors Brad Burke and Matthew Curry joined David&Goliath as ACD/integrated copywriter and ACD/integrated art director, respectively. The pair will work on Kia among other clients.

-Seattle-based indie consumer engagement agency Ascentium has relaunched as SMITH. link

-MEC has appointed Susan Schiekofer and Andy Wasef as president of digital and head of innovation and technology, respectively, for North America.

-Ex-Disney exec Brenda Major joined the 4A’s as VP for conferences and events.

-Digitaria Sports lead John Van Spyk was promoted to EVP at Digitaria proper.

-Multi-platform content creation company Antenna, which was born from prodco, The Ant Farm, has launched in Los Angeles. link

-Looks like The Telegraph jumped the gun on announcing a Facebook/Yahoo alliance. link

-Former Clearwire exec Michael Sievert joined T-Mobile as its new CMO. link

-Creative production company National Television has launched a new corporate identity and website. link

The SignOn.org folks will not rest til Macy’s dumps Donald Trump (above). Does it have to be just Macy’s?