Yes, that does appear to be the guy who gets dissed in that Michael Jordan Hanes ad from last year, but now he’s the star of this latest Carl’s Jr. effort from David&Goliath that promotes the chain’s “Made from Scratch” biscuits. The mustachioed stranger in the ad above emerges from the sand and interrupts some SoCal beach revelry with his over-exaggerated drawl and basketful of buttery treats. We guess his intrusion, though, is not as egregious as Carl’s Jr. actually trying to convince people that they make biscuits like those scrumptious ones from the south. Could we just bring back Olivia Munn already? Credits after the jump.
Posts Tagged ‘Brian Carmody’
From David&Goliath and production company Smuggler comes a new series of TV spots for Hardee’s fried bologna biscuit.
When D&G first picked up Hardee’s and Carl’s Jr.’s creative business at the beginning of the year, the agency seemed keen on using the brands interchangeably and continuing the sexy advertising that the CKE-owned fast-food chains had used in the past. However, in June, we saw work for Carl’s Jr. take a more silly (ridiculous) approach for the brand’s turkey burgers. And, it seems with this latest round of spots, David&Goliath is steering Hardee’s in a similar direction, albeit one that makes a bit more sense.
If there’s anyone that’s full of bologna (we guess), it’s rambling old guys who sit on lawn chairs and spout nonsensical tales to anyone who will listen. Pretty pun-laden, but is it anything compared to Red Lobster’s recent tagline? Bologna sandwiches will fill you full of bologna, and that’s just the way it is. Two more spots and credits follow after the jump.
Have you ever seen cricket look so cool? Better yet, have you ever seen cricket look so action-packed? Even better yet, have you ever seen cricket?
This spot, featuring Mahendra Singh Dhoni of the India National Cricket Team, is one of eight colorful new spots from DDB Berlin for the new Reebok ZigTech shoe. The spots focus on sports stars from around the world including go-to product endorser from the NFL, Peyton Manning, the Washington Wizards’ John Wall, British pro boxer Amir Khan and Spanish soccer player Iker Casillas of Real Madrid. Give Reebok some props for looking all around the globe for different faces to plug the ZigTech sneaker. Credits and another spot follow after the jump.
Back in the early 2000s, the Honda Civic might have seemed like an appropriate buy for a street racer looking for a light car with a lot of engine space for illegal parts. But, we’ve come a long way since The Fast and the Furious, and this new campaign from RPA reminds us of the timeless adage, “To each their own.”
The spots feature five original Honda-driving characters (who each will have their own individual spots), the Urban Woodsman, the Zombie, the Monster, the Ninja and the Champion Luchador who goes by Cesar. In a statement, RPA EVP/ECD Joe Baratelli says, “We want to talk directly with our target by tapping into their appreciation for ‘collective individualism’-addressing the diversity of Civic drivers while also engaging them around their common interests.” On the online front, full homepage-takeovers are planned for YouTube and MSN. If RPA gets lucky, maybe the Honda Civic will become the go-to vehicle of Generation Y. At worst, we’ll see a couple more Luchadors cruising around in Civics. Credits and another spot after the jump.
McGarryBowen tapped the seemingly workaholic folks at Psyop (and Smuggler, lest we forget) to develop the animation in this pop-up book spot for JP Morgan Chase, the financial firm that received a nice $25 billion bailout back in ’08 and insisted it was putting the cash to good use.
In this piece, which makes us want to revisit Inception for some reason, JPMorgan Chase gloats about how many homes and small businesses it’s saved since 2009 while increasing the company’s lending commitment by $10,000,000,000 (yes, we believe we have all those 0′s right) and giving businesses an opportunity for a second review.
It’s a nifty visual piece, but will anything Psyop produces measure up to “Happiness Factory?” We’ll let you be the judge. Credits after the jump.
Complementing last week’s announce of Brian Carmody as chairman of the AICP Show is this pretty clever clip that’s part of a promotional campaign supporting the call for entries launch.
A team of students at the VCU Brandcenter crafted this effort dubbed, “All Art is Advertising,” which plays off of normal agency case studies and posits how masterpieces revolutionized brands.
The piece above entitled “Sistine Chapel” shows how Catholicism, facing competition from other religions and figures, was revitalized thanks to a certain artist named Michelangelo, who created a 12,000 square-foot installation in a church and put the Vatican back on top.
The VCU kids even highlight stats, including how turning the Catholic Church into a work of art increased traffic by over 800 percent, revenue increased over 300,000 silver coins, and Catholicism received more media than all other religions combined. Pretty brilliant and the hip music is a nice touch.
Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from the group. They start, well, having fun until (cue the score) things go to hell real quick when some uninvited guests show up for dinner.
The team at Psyop (with the help of Smuggler) built a set on a stage, keeping the CG to a minimum and shot all the plastic toy soldiers, Barbie look-a-likes, designer toys, stuffed animals, etc on that set and implemented CG to give the dolls different facial expressions. The sharks and other subtleties were obviously generated as well.
Psyop CEO and CD Marco Spier says in a statement, “We of course got personally connected with the toys, their characters and the story. Carefully placing them personally on set to get the best performance out of them, kind of like actors. We also liked the idea of having unusual combinations of different characters because that’s how kids play – free form, mixing and matching, and grouping things together based on what they have no hand, or what their siblings or friends have.”
We think it’s safe to say this turned out to be a nice spot with some good imagination – much better than an infomercial of a vacuum sucking up coins and marbles. Credits after the jump.
Believe it or not, the NFL regular season is already more than halfway over. Yes, it’s depressing, and at this rate, Randy Moss will have played for six different teams by the time we reach the playoffs. So, we look toward the end of the seasons as America’s most watched (and most annoying) NFL Sunday team shows the differences between the “Have and Have Nots” in this campaign previewing Fox’s coverage of the Super Bowl.
As is the case with most former professional athletes, a lot of ordinary and mundane tasks can come down to bragging rights. So, while Joe Buck, Curt Menefee and Jay Glazer may leer in jealousy at their Super Bowl-winning counterparts, they know that their lives drove them to be journalists instead of professional athletes, and while press passes do come with their benefits, they automatically mean getting to party with Usher or Hugh Laurie. Also, we get why Laurie’s there as his show House is on Fox, by why is Usher there? Was he just in the neighborhood?
Basically, the kind of folks who find the NFL on FOX funny and relevant will truly love this campaign. These are the same folks who think Howie Long is a studly stud, Jimmy Johnson and Troy Aikman are gods among men for restoring the Dallas Cowboys to greatness, Michael Strahan‘s sitcom should have been on longer and Terry Bradshaw was great in Failure to Launch. Still, I have yet to find anyone who thinks Frank Caliendo is funny or entertaining.
Two more spots and credits after the jump.
Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.