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Posts Tagged ‘Brittany Poole’

Saatchi & Saatchi London, Toyota Want You to ‘Go Fun Yourself’

Saatchi & Saatchi teamed up with Internet prankster Rahat to launch a new multichannel campaign promoting the Toyota Aygo.

Part of the “Go Fun Yourself” campaign, the debut spot features Rahat slipping into a costume that perfectly matches the seats of the Toyota Aygo, making the car appear to be driving itself. He then drives around Europe with a hidden camera documenting people’s reactions. That’s right, another hidden camera prank video. If you’re tired of these already, you might want to head elsewhere, because the 90-second “Who’s Driving” — set to the Fratelli’s track, “Chelsea Dagger,” and directed by Smuggler’s Jamie Rafn — doesn’t do a lot to distinguish itself from the pack.

The spot will launch the “Go Fun Yourself” Pan-European integrated campaign on TV, in cinemas, and online — supported by social and print components — today, in markets including the UK, France, Italy, Germany and Denmark. “Go Fun Yourself” attempts to “emphasize Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.” Aimed at a younger audience, the campaign will comprise a series of prankster-style videos and social activity which will roll out across the year.

“Aygo is not just another car, so for the launch we wanted to do things differently,” said Stephane Rydlewski, brand & communication manager, Toyota Europe. “With ‘Go Fun Yourself’, we found the perfect way to express the true spirit of the car – fun, provocative & irreverent, without taking ourselves too seriously. We all have this fun inside, we just need to let it go. This is the magic of the new AYGO campaign.” Stick around for credits after the jump. Read more

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Copywriting: Creative Ad Writing

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Jell-O: It’s Not for Kids Anymore

Yeah, yeah, two CP+B posts in one day, we get the grief, but get a grip and just be thankful that it’s non-holiday-related. Anyhow, here’s a new effort from the agency for Kraft Foods’ Jell-O brand that promotes what appears to be its “adults-only” Temptations line. Intel and Clarity Consulting also took part in the effort, which used age-recognition technology to appease adults and basically tell kids to piss off. It’s everything you’d expect Bill Cosby and his sweater to be against, but, hey, it works for us. The video above was shot at Chicago’s Shedd Aquarium and a second stunt took place on the first floor of the South Street Seaport in NYC last week. Credits after the jump.

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