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Posts Tagged ‘Byron Del Rosario’

Venables Bell and Reebok Serve Up a Side of Bacon for the 2014 CrossFit Games

BACON

If you thought bacon was merely the provenance of artisanal hipsters and long past the food du jour, the fellows at Venables Bell & Partners, USA found a new way for client Reebok to reach pig heaven.

Since we tend to eat our bacon more for fun and less for sport, we were intrigued to learn that bacon is also a key snack for those on the Paleo Diet, which counts hardcore members of the  CrossFit community as disciples. We all know how great bacon tastes, but did you know CrossFit types post bacon-inspired selfies and memes touting its salty goodness as they put themselves through punishing workouts?

In honor of the impending CrossFit Games, Reebok thought it would be a fun idea to serve up some “Reebok Bacon” to the cult of CrossFit and the fans that cheer them on in the stands.

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Audi, Iron Man Try to Make Commuting Sexier Than It Really Is

This 30-second spot, produced by Venables Bell & Partners, attempts to show the audience how billionaire superheroes commute to work. The average worker takes the bus, the train, maybe drives an average car. Tony Stark drives an Audi R8 supercar. Of course, he could also just commute in his Iron Man suit, which would make the R8 seem irrelevant, but that wouldn’t be very good Audi product placement.

You’ve seen this type of spiel before: “It’s never a bad day at work when your commute looks like this.” I’ve never been a fan of this pitch to consumers. After enough time, a car becomes a car. And if your job still sucks, if you have that pontificating boss, or you work till 9 p.m., going home in an R8 won’t stop you from hating a job (but it might help you attract women). And with a minimum MSRP of $114,000 on last year’s model, you’ll most likely hate your bank account afterward, too. But at least it looks cool, right? Credits after the jump.

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VB&P, Healthy Choice Say Screw Your Diet

“For years I thought I hated children’s laughter. I had no idea, I was just hungry.” In VB&P’s first work for Healthy Choice since winning the business for the ConAgra brand back in May, one woman recounts her days with hardcore dieting gang the “No-Carb Queens.” They destroy chicken wings and break baguettes in the super market. In a second spot, a man laments his time with a juice fast cult. “Bruce likes solids too,” he reassures himself.

The “online manifesto” video in this series (below) collages together every piece of diet advice you’ve ever been given. Healthy Choice’s point? “Don’t diet. Live healthy.”

Thank you, VB&P, for not going the infomercial route and instead making fun of saccharine, overly dramatic diet ads. I still wish you’d excluded close-ups of (undoubtedly disgusting) microwave-melted parmesan, but can forgive those because of the solid concept and funny writing. Healthy Choice is still a kind of diet, but these videos make it seem like a cool sarcastic best friend food, not the annoying nagging one who invites herself over and drinks all your wine (that’s South Beach).

Credits after the jump.

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