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Posts Tagged ‘Carl Johnson’

Anomaly Opens Doors in Amsterdam

Another day, another MDC Partners-related item. Days after merging Vitro and Skinny, the agency holding company announced the opening of Anomaly Amsterdam. Back in February, MDC acquired a majority stake in the New York/London-based shop, which last picked up the NBC Sports Network account according to sources.

Anyhow, back to Amsterdam. The new Anomaly office will be led by managing director Hazelle Klonhammer, who spent over a decade at W+K Amsterdam and has also worked at 180, Modernista! and Amirati Puris Lintas in Sydney. Joining Klonhammer at Anomaly’s new digs is one Richard Mulder, a former Nike brand communications manager who will now assume the role of agency partner at Anomaly Amsterdam. With Anomaly’s Euro bases seemingly covered for the time being, the agency and its parent are setting their sights on the booming Brazilian market in 2012 according to a statement from Anomaly CEO/partner Carl Johnson.

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MDC Acquires Majority Stake in Anomaly

Miles Nadal & Co.’s acquisition spree continues as MDC Partners has now nabbed a majority partnership stake in Anomaly, the seven-year-old New York/London shop that counts clients such as Converse (recent work here), Umbro & Cole Haan, Budweiser, Sony, P&G, Pepsi, Motorola and Diageo.

With the acquisition, MDC plans to establish Anomaly bases in China, Brazil and mainland Europe. The latter shop’s co-founder, Carl Johnson, explains the reason for the deal in a statement, saying, “Given the degree of independence we have all become used to, it was essential that we are ‘fuelled’ not ‘controlled’ – MDC not only understands this but embraces it. Their ability to help foster growth while maintaining an entrepreneurial spirit is incredibly important to the culture of Anomaly and consequently, makes MDC the perfect partner for us.”