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Posts Tagged ‘Carlos Wigle’

DDB NY Introduces ‘Future You’ for New York Lottery

Today DDB New York is launching the first ever campaign for New York Lottery to use a “for life” concept rather than a lump-sum jackpot.

The spot, entitled “Future You” shows a young man in a convenience store who goes to the register to make a purchase and eyes up a deck of cards. As his future self looks on (somehow), from a spacious futuristic mansion, he changes his mind and decides to buy a Cash 4 Life Quick Pick instead. “I scared me,” says a relived future you, before zooming off in his hover chair. It’s never explained how “Future You” watches his younger self, or how he could not know that he’s won the lottery if he’s already been enjoying his winnings, but I guess we’re just not supposed to think about that.

In addition to the TV spot, the campaign also includes radio spots in both English and Spanish, print ads, billboards, digital and a social media element centered around the hashtag “#CASH4LIFE.” Stick around for credits after the jump. Read more

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Lewis Black Tirade Signals Launch of ADC Call for Entries (Audio NSFW)

Comedian and occasional Daily Show figure Lewis Black brings his signature angry delivery to a new campaign that heralds the launch of the 91st ADC Awards call for entries. DDB New York created the campaign, which features the theme “Keep Fighting the Good Fight” and also includes print components (examples below). Black’s rant about award shows/agency life ends with a nice “go fuck yourself.” We wouldn’t have it any other way.The ADC online call for entries is now open here. Peep credits after the jump.

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