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Posts Tagged ‘Carol Hodge’

Everyone Deserves a Snow Day, Even in the Summer?

As everyone laments the conclusion of a great NBA season, we’re all reminded that it’s almost vacation season. Some of us find a beach, others opt for a refreshing hike. You may only think of Colorado ski resorts as a winter vacation hub, but with some creative guidance from Seattle-based Wexley School for Girls, the Copper Mountain resort wants to remind vacationers that it’s still looking to thrive as the summer gets sweaty. Three new Copper Mountain spots will be airing in the coming months. “Golf Triathlon” will be released first on June 24.

The ads are a continuation of Wexley’s “Everyone Deserves a Snow Day” campaign, somewhat puzzling considering school is out and there aren’t snow days to be had. The set-up is overly simple: a standard nuclear family trading uncomfortable banter on a skilift. The premise of a gold triathlon is a dynamic idea in theory, ripe with potential humor, but here it is rendered boring. Showing the golf course to the viewer may have fixed the boredom. The two unreleased spots, “Events,” and “Woodward,” are much of the same: jokes that don’t make you laugh. Same background, same skilift, no variety. A bland campaign for a bland Friday.

You can see the other two spots and credits after the jump.

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WDCW Bows First Work for Papa Murphy’s

As we continue shaking rust off post-holiday, we might as well tell you that Tracy Wong, Court Crandall and the rest of the crew at Seattle/L.A.-based WDCW have unveiled their first broadcast campaign for Papa Murphy’s since beating out of a handful of agencies for the account back in October.

The agency has fulfilled its promise of launching its first campaign for the Vancouver, WA-based “take ‘n bake” pizza chain in Q1 of this year, and in doing so, has knocked out not one but a handful of spots. Still, we figured we’d stir the sauce a bit, keep things out of context and top this post off with an outtake reel from the campaign, which is dubbed “Love at 425 Degrees.” From what the parties involved tell us, the tagline’s inspired by the temperature in which Papa Murphy’s pizza bakes at in a home oven. So, there you go, and below is one of the spots, which plugs one of Papa’s weekly deals while also revealing that the brand’s 425 temp will make everything safe and sound in the household.

Well, there’s only so much you can do with ads for pizza chains, people, but check out one more spot and credits if you so choose after the jump. Now the only question that remains is whether WDCW will seek revenge in the next season of The Pitch.

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