Scott Goodson & Co. are sprucing things up in the strategy department at StawberryFrog’s New York office as the agency’s hired Richie Grantham to take on the newly created post of group planning/strategy director. Grantham, who starts at SF today, joins from Sarkissian Mason, where moved up from VP, strategy+invention to chief innovation officer in three years’ time.

Since 2006, Grantham has also run his own digital marketing/strategy consultancy, Risque, and was once a “human intelligence director” (how Phillip K. Dick) for Fahrenheit 212. From what the agency tells us, 212 has a “a legacy focus on culture innovation and business, which is a perfect pedigree for what we do at StrawberryFrog: Cultural Movement.” Now at StrawberryFrog, Grantham joins AgencySpy OG Celestine Arnold in the re-organized strategy department. Arnold joined SF from Dare Digital earlier this month as director of emerging media strategy. Regarding both new hires, StrawberryFrog CSO Ilana Bryant says, “Richie and Celestine a[re] true ‘free range strategists’ with a fantastic track record across multiple marketing areas including brand strategy, product innovation, PR, design, digital media and gaming. They share a passion for cultural branding and community mobilization that make them perfect cultural movement strategists for StrawberryFrog.  We’re excited for them to expand our department.”

If you care to reminisce for a moment, Grantham spoke to AgencySpy when he first joined Sarkissian back in ’08 and here’s what the “very sharp” exec thought about digital ideation and more back then.