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Posts Tagged ‘Charles Barkley’

BBDO NY Taps NBA Greats for Foot Locker

BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series.

When Harden asks Barkley for advice on starting the new season fresh, Barkley explains that all the greats have short memories. Harden asks if that means Barkley forgot about it if he had a bad game, to which Barkley replies that he never had a bad game. Harden persists with a series of questions, until Barkley cuts him off, seeing that he doesn’t get it, and turns to Scottie Pippen for help. Pippen perfectly encapsulates Barkley’s point, declaring himself the greatest Chicago Bull ever — which would be true with a parenthetical “(available for selection in NBA Jam).”

It’s a clever spot, making good use of Barkley’s comedic potential, even if Harden comes across a bit stiff in comparison. Pippen’s tongue-in-cheek boast alone gives “Short Memory” viral potential, which the spot already seems to be fulfilling. It has racked up almost 600,000 views since being posted yesterday. Stick around for credits after the jump. Read more

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Gordon & Taylor Get CDW to Build Technologically Advanced Stadium, Forget to Hire Team

Ogilvy Chicago’s latest spot in their “People Who Get It” campaign for CDW features Charles Barkley, Doug Flutie, and a technologically advanced stadium without a team.

In the spot, Jim Gordon takes you on a tour of Gordon and Taylor stadium, a domed football stadium he touts as “the most technologically advanced stadium in the world,” thanks to CDW. Features include “3,000 screens, stadium-wide wi-fi, seamless POS systems and a cloud infrastructure solution.” The funniest moment of the spot comes right after this list of features. “Do I know what those are? Not exactly,” Gordon admits. “But they sound impressive.” This should hit home with a lot of people who fall a good deal short of IT expert, myself included.

Over the course of the spot it’s revealed that Gordon has the perfect stadium, a half-time show, cheerleaders, a mascot, Charles Barkley and Doug Flutie on board — basically everything he needs, except a team. He seems to get more and more panicked about this as the spot goes on. Looks like Flutie may have to QB himself. The spot is fun and lighthearted, although I wish Barkley had more lines as he has a good comic presence. I wouldn’t be too surprised to see a follow-up spot

Friday Odds and Ends

-Momentum vet Kevin McNulty, who last we remember served as CMO of the IPG-owned agency’s worldwide operations, has been elevated to the  the newly created position of president, international.

-Not only is he starring in Capital One ads like this and this alongside Alec Baldwin, but NBA hall-of-famer/current TNT analyst Charles Barkley is continuing his pitchman duties for IT solutions provider, CDW (above).

-Following the $500 million acquisition by Avis (and subsequent shifting of agency duties to Campbell-Ewald), Zipcar CEO Scott Griffith has passed the baton to COO, Mark Norman. link

-L.A.-based prodco The Cortez Brothers’ signed filmmaker/visual artist César Pesquera to its roster,

-Hey, here’s who’s speaking at the Long Island Digital Summit come April 9. link

-Well, good on you Comcast? link

-Damn, what took so long? Iron Maiden is finally launching its own beer called Trooper. link

-What is next for SXSW? V2V in Las Vegas mid-August, of course. link

Kevin Durant Seduced By Villain’s Role

Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.

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Charles Barkley Inspires a Nation to Bust a Move

NBA Hall of Famer, TNT b-ball analyst and our favorite commentator in sports ever, Charles Barkley, takes center stage in the first of two spots from the latest T-Mobile campaign starring him and Dwyane Wade. Directed by Spike Lee, the ad shows how Barkley’s unfiltered diatribes can come back to bite him in the ass. In this case, his simple yet loud plea for “Defense” turns into a hip-hop jam that induces some turrrible dancing, to use a Barkley-ism. Yeah, we feel the same way you do, Chuck. After the jump, check out credits as well as the second spot starring D-Wade, whose simple miscommunication on his T-Mobile device sparks an outcry amongst Heat fans and the NBA world. In essence, it’s like a game of telephone, get it?

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LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad

With the Miami Heat set to tip off the NBA season tonight against the Boston Celtics, it’s rather timely that W+K Portland unveils this Nike spot called “Rise” starring Heat forward and two-time reigning MVP LeBron James. Following his less-than-well-received ESPN special, “The Decision,” where James announced he was taking his talents to South Beach, the backlash that ensued was virtually unparalleled.

So, in this spot, James simply asks the viewer, “What should I do?” While not even close to being as creepy as Tiger Woods’ pre-Masters Nike spot, this LeBron clip (directed by Stacy Wall) seems to beg for the audience’s sympathy just as much. Still, it’s not half-bad and way more entertaining than Tiger’s entry, what with its nod to “The Decision,” a shout-out to noted LeBron critic Charles Barkley and even a cameo appearance by Don Johnson. Will it rehabilitate LeBron’s image at all in the eyes of those who loathe him, though? We doubt it. Credits after the jump.

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