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Posts Tagged ‘Chris Girard’

Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K

W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant‘s Kobe 9 Collection for Nike, which launched on March 6th.

The spot imagines what it would be like if Kobe Bryant designed a piano: “It will turn piano boys into piano men. It will make Lionel Richie‘s tears cry tears.” Lionel Richie actually appears in the spot, tear slowly rolling down his cheek while he plays the piano, adding to the humorous tone. After talking up the hypothetical Kobe Piano, which looks pretty badass, the narrator introduces the “Made by Kobe*” Kobe 9 Collection. Although the product reveal comes 50 seconds into the 75 second spot, the sidelined Lakers star can be seen wearing his new line throughout the commercial.

The spot is exactly what we’ve come to expect from W+K, calling to mind some of their well-known past hits, like their famous work for Old Spice. The formula may be starting to show signs of age, but W+K still has a big leg up on the countless competitors attempting to imitate this kind of work. “Made by Kobe” will run until March 27th. Now if they’d only release that piano for real. Stick around for credits after the jump.

*Kobe is the name of a 12-year-old Chinese boy who works around the clock to handcraft the Kobe 9 Collection for 2 cents an hour. Read more

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The Future Looks Bleak in ‘Call of Duty: Black Ops 2′ Doc

Following the reveal trailer that aired during last night’s NBA playoffs and showed actual game play, Activision has now unveiled the full-length, two-minute documentary for Call of Duty: Black Ops 2 which was created by The Ant Farm and 72andSunny. Shot in Washington D.C. and featuring an appearance from none other than good ol’ Ollie North, the online film dramatically details the weapons of the future and looks realistic and grim enough to have us believe we’ll be wandering the desolate road with Viggo Mortensen and his son in the coming years. Check out credits if so inclined after the jump.

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Some Nerds Rap About Snapple

The 80′s sure were a fun time for rap music. No one had to worry about hardcore gangstas bustin’ caps in our respective asses, and gold chains, Adidas shoes sans laces and a ghetto blasters on shoulders were national symbols of musical innovation and style.

Moxie Pictures director Tim Skousen undoubtedly remembers those times, and in his “Extraordinary Music Video” for Snapple and agency Deutsch, LA, he gives an obvious tip of the black fedora to the genre’s innovators, Run D.M.C. This isn’t the first time we’ve seen nerds rapping getting passed off as a viable marketing strategy. But, Snapple’s always been one to take some silly ideas and bring them to a strange level of absurdity.

Before you think, “Whatever, this is stupid,” realize that since this video landed on YouTube last week, its racked up nearly 400,000 views. With a silly enough song, enough bright colors and enough over-sized products, viral happens, even in parody. It knows its stupid, and that makes it just stupid enough to work. Credits after the jump…

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Audi’s Going to Have A ‘Goodnight’ This Super Bowl

There’s no “Green Police” controversy this time around with Audi’s Super Bowl marketing as the automaker’s unveiled aa new 60-second TV spot, which is dubbed as a prelude to its upcoming Super Bowl XLV advert and marks the fourth consecutive Big Game appearance for Audi.

Venables Bell & Partners is behind the wheel yet again for this effort titled “Goodnight,” which was inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. It follows the same schematics of the original book while taking the viewer on a journey through an old-fashioned mansion draped with trite symbols of elder, snobby luxury. Audi claims its 2011 A8 flagship sedan is the most technologically-advanced vehicle the company has ever produced and serves as the pinnacle for the brand’s luxury lineup. We’ll leave that opinion for the people who actually drive it.

Credits after the jump.

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