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Posts Tagged ‘Chris Petescia’

Vice Acquires Carrot Creative


The New York Times got the exclusive on this one, but what the hell, we have the announce and feel it’s worth mentioning that the now-media conglomerate that is Vice has acquired DUMBO-based digital agency, Carrot Creative. So, why now? According to a statement from Carrot co-founder/chief experience officer Chris Petescia,”The thought of selling to a holding company has always been incomprehensible to us. By contrast, when VICE approached us, it made perfect sense. Not joining VICE would have been an absurd contradiction to the very principles we stand for; they are aligned with Carrot in mission and spirit. Carrot has always been at the forefront of innovation; VICE is a steroid injection into our greatest ambitions. To say that we’re excited would be an understatement.”

The “steroid injection” will mean that Carrot’s creative/dev team will join up with Vice’s in-house web and mobile teams, with the immediate goal being to focus on the latter’s new verticals that include news, food and sports. Along with the vertical work, Carrot will focus on app development, advertising efforts and UX as the relationship endures. According to the parties involved, Carrot Creative, which works with clients including Jaguar, MTV, Disney and Home Depot, and its 65 staffers will remain in their DUMBO quarters (Vice’s hub is in Willamsburg). We’ve been told that as a result of the acquisition, fellow Carrot co-founder/CEO Mike Germano will remain in his role as the agency’s CEO and serve in a dual role of chief digital officer at Vice. Everything else will remain the same.

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Monday Odds and Ends

-Darren Aronofsky, director of films including Black Swan, The Wrestler and Requiem for a Dream of course, has teamed up with Ted Robbins and Sandy Haddad to launch bi-coastal commercial production house, Chromista. link

-The 2013 AICP Week lineup has been announced. link

-GSD&M has promoted several staffers including creative partners Victor Camozzi and Bryan Edwards, who work on Walgreens among other accounts to SVP/group creative directors. In addition, the Austin-based, Omnicom-owned agency has bumped up Nancy Ryan and Carrie Hines to SVP/account directors while elevating Ronnie Steck to VP/account director and Madhavi Reese to VP/strategy director.

-B-Reel created a video for Google Chrome as part of Google’s 2013 I/O conference that helps the Mountain View, CA giant thank developers for their contributions to the internet’s evolution (above).

-Brooklyn-based agency Carrot Creative has launched its new website. You can find out more about the new site from Carrot CPO/co-founder Chris Petescia here.

-Portland, ME-based The VIA Agency has welcomed Richard Fryling as group strategy director for the Sam’s Club account, Deep Focus alum Abha Dhakal as client strategist and Chris Gilbert as a copywriter.

-Filmmaker Greg Kohs joined the roster of Venice, CA prodco Backyard for U.S. commercial representation.

Thursday Odds and Ends

-So, what do “real ad men” think of Mad Men? link

-DUMBO-based Carrot Creative is now hopping on the “force choke” bandwagon, whatever that is. But Darth in the image above is the agency’s co-founder/chief product officer, Chris Petescia. link

-RIP Roger Ebert, whose review of one of my fave movies of all-time, Halloween, basically helped make it the success that it was. link

-The 4A’s wants to broaden the ad industry’s audience via its new “TruthBrief” competition, which asks those within the ad world to come up with a big creative idea. link

-NYC-based shop Decon has added director/photographer 13th Witness–aka Timothy McGurr–, who among other things has been commissioned to launch Nike’s Instagram account and worked with the mega-brand on Nike+ Fuel Band photography, to its roster. Here’s a link to some of the lad’s work.

-With today’s unveiling of Facebook Home, there’s been a flurry of reports that the Facebook phone is soon on its way. link

-According to local media advertising advisory firm BIA/Kelsey, mobile local ad revenues are expected to reach $9.1 billion in 2017. link

-It’s down to the quarterfinals of the Madden 25 cover vote with Joe Montana, Adrian Peterson, RGIII and Barry Sanders all in the mix.

Carrot Creative, Farmigo Bring Organic Inside the Office

The typical office lunch break can lead to a vicious cycle of McDonald’s, obesity, and an expensive personal trainer whose ripped arms deplete your self-esteem by the second. Unless you work next to a farmer’s market (Panera doesn’t count), there aren’t many alternatives for a midday meal that doesn’t destroy productivity. Organic may be cool, but it certainly isn’t convenient.

Brooklyn-based Carrot Creative seems to have found a way to bring healthy foods into the office. A new company perk lets employees use Farmigo, an online marketplace for organic foods where users can place orders for fruits, vegetables, eggs, meats, etc. The best part: Farmigo provides free delivery for the orders within 48 hours. In other words, Domino’s can shove it.

At Carrot, employees get $10 discounts off their orders, but more importantly, the company helps promote local businesses and promotes a fresh start-up with a socially conscious game plan. Check out the video above where Carrot workers dish on ways Farmigo has increased efficiency inside the office, i.e. ordering lettuce and veggies and whipping up a quick salad for lunch instead of ordering fast food.

Carrot co-founder/chief product officer Chris Petescia sheds some light on how this collaboration came about, telling us, “Farmigo was a natural fit for us at Carrot Creative because of its alignment with two of our interests: tech and company culture.  We wanted to support them because they are a great example of a tech start-up filling a practical need: making community supported agriculture more accessible and efficient.  That said, we’re always looking for ways to improve the lifestyle of our employees and offer benefits that impact company culture.  While our internal baking committee keeps everyone happy, Farmigo is a nice healthy offset that keeps everyone fueled with fresh, local foods, which we’re happy to help subsidize for our employees.”

You know what they say, a Farmigo a day keeps the doctor away…or something like that.