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Posts Tagged ‘Chris Sargent’

Tuesday Morning Stir

-For three weeks, we inquired and were met with a consistent “no comment” each time from the Gap Inc. camp (Friday was our last correspondence). Well, now the story’s “broke” that Old Navy and CP+B have indeed parted ways. Bravo to all involved. link

-Director Chris Sargent has joined the roster of bi-coastal/London-based prodco Anonymous Content for commercial representation in the US.

-Staying on the prodco front for a sec, Curious Pictures has welcomed a pair of executive producers, namely Gary Giambalvo in the New York office and Adam Bloom in the West Coast. In addition, Curious signed director Daniel Cohen to its roster for U.S. representation.

-Leo Burnett London creative Hollie Belton is trying to combat boredom on the tube with a new effort called “Books on the Underground” (example above). link

-Mickey D’s is planning to open up its first location in Vietnam. link

-Manhattan production studio Click 3X has hired Esteban Montes as interactive art director and Melissa Witt as interactive designer. link

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Take a Behind-the-Scenes Glance at NBA’s Time Travel Ads

Goodby’s recent “Where Amazing Happens” spots for the NBA were a little creepy, weren’t they? How did some kid from “the future” travel back in time to tell Steve Nash (who was rocking a 90s fade at this point in time) that he would become arguably the best point guard in basketball history? If you see the young face of Nash, even he can’t believe someone would be telling him his name would go down in the record books next to John Stockton and Magic Johnson.

Above is the inside blue-screen look at the spots, merging an old video of Nash with some kid from present day who boosts the future star’s ego. Looks tricky, doesn’t it? Technology has come a long way since the days of Forrest Gump. If you’re anything like me, the first time you saw the ads, you thought aloud, “No way that’s not real!” So give Goodby, Park Pictures director Chris Sargent and a52 some credit for making this odd experiment come together. Nash really comes off as a hell of an actor, doesn’t he? Maybe because he’s real. The end result, which launched earlier this year, below:

via Ball Don’t Lie

Steve Nash, Like Others, Sports Awful 90′s Haircut in New NBA Promo

Using the same approach as the Amar’e Stoudemire spot, Park Pictures, Bicoastal/London director Chris Sargent and Goodby, Silverstein & Partners, Worldwide go back to the future, so to speak, to a Canadian gym in 1996. Here, a young Steve Nash shoots hoops with a boy claiming to be from the future. The time traveler tries to convince Nash that he’s a future NBA star by listing what would eventually be the Phoenix Suns guard’s accomplishments. We’re guessing Doc Brown and the delorean are parked right outside. Great Scott! Credits after the jump.

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Y&R, NHL Done Asking Questions

It’s been quite an offseason for Washington Capitals captain and three-time Ted Lindsay award-winner, Alex Ovechkin. After the #1-ranked Capitals were upset in the first round of the playoffs, Ovechkin had to watch as the Chicago Blackhawks won their first Stanley Cup in 60 years. While he sat at home, Wrigleyville went wild, and for the next week the Stanley Cup traveled around Chicago, getting immensely sticky from all of the different kinds of alcohol that the drunk NHL Champions had poured into the trophy.

So, this year, Ovechkin has something to prove. Much like Y&R, which once told us that there are “no words” that can describe the feeling of winning a Stanley Cup, there are no words needed to describing how much Ovechkin and Montreal’s Mike Cammalleri want another shot at the NHL Championship. This year, they’ll get their shot.

Cammalleri’s spot and credits after the jump.

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