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Posts Tagged ‘Christine Gignac’

Mitchum Keeps Bad Parents Cool

What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots.

Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off.

So, young millennial soccer mom, don’t sweat accidentally kidnapping a neighbor’s kid. Credits after the jump.

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Mitchum Sets Clogs on Fire

Armpits are gross. When they sweat, they get grosser. And, if you’re a hairy dude, armpits can really be, well, the pits. They’re not exactly the kind of place you want a loved one or significant other to spend a lot of time.

This television new spot for Mitchum Advanced Control deodorant is part of Mother’s new campaign for the brand called “Love Thy Pits.” Maybe’s it’s because I have a penchant for listening to annoying pop music, but this spot immediately reminded me of Darwin Deezmusic video for his song, “Radar Detector.” Do not click on that link if you are scared of having a trashy, nonsensical hippie get in your head for the rest of the day. What can we say about “Love Thy Pits?” Well, it looks like Mitchum is targeting young hipster professionals who are more frightened of sweating all over their dress shirts than proving their manliness. Credits after the jump.

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Lavoie, Best to Head Up Select ADC Juries

Are you geared up for awards season yet? Well, whatever the case, the Art Directors Club has solidified its its 90th Awards juries with the additions of Taxi chairman/co-founder Paul Lavoie (pictured) and Wayne Best as Advertising and Hybrid chairs, respectively.

Best, if you best remember, left his ECD post at JWT last September to pursue a new “creative partnership,” which is a New York operation called Cog. Lavoie’s shop, of course, is now in the hands of Sir Marty and WPP. The Advertising and Hybrid categories have an entry deadline of Feb. 6. Check out the complete list of the aforementioned categories’ jurors, including Doner’s Rob Strasberg and W+K Amsterdam expat Jeff Kling, after the jump.

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