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Posts Tagged ‘Cindy Epps’

Adobe Acts with Reason, Saves $4 Million

Unless you’re an old billionaire looking for a trophy wife, four million dollars for thirty seconds of action might not be such a great investment. Adobe and Goodby, Silverstein and Partners want us to think about fiscal responsibility while we watch a monkey and a horse discuss the benefits of web marketing in their online ad “Adobe Animals.”

The post-Super Bowl spot is one of those meta-commercials that’s about commercials. It’s a clever idea and could’ve been so much more impactful if the writers didn’t settle on monkey fart noises. Adobe was wise not to empty their wallets for prime airtime, because this forgettable spot would’ve been met with head shakes and scoffs.

When God is done making farmers, he can spend some time outlawing talking animals. Credits after the jump.

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Public Relations

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Sprint Network Wants to Rename a Band

Meet Yerkish, a band with a name that “sounds like a Turkish yam.” No, you don’t need a “good” band name to make it big (see Green Day or Blink 182 for reference), but having a musical identity that rolls off the tongue goes a long way in marketing yourself. You also have to make good music, but that’s another story.

So, Sprint decided to help out our poor Denver-based foursome with a YouTube homepage takeover today courtesy of Goodby. Bringing to life Sprint’s “All.Together.Now” network idea (which gave us seizures in the past), the world now has an opportunity to rename Yerkish via crowdsourcing and hopefully send them on a trajectory toward fame and fortune. Hey, you’ve probably given up on touring the country in your sweet hair metal band by now. Might as well use that awesome band name you were saving for a rainy day and give it to a good cause. Credits (with a whole lotta creative directin’) after the jump.

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