Eric Silver and company at Amalgamated continue to push their vodka client Ultimat, which is housed under the Patron Spirits umbrella. After taking its “Social Life Audit” several months ago, Amalgamated has now provided us with this interesting outdoor effort aimed at white collar pros in NYC and Chicago who apparently work nonstop and could use a booze break. The parties behind the campaign employed actual window-washers (hence the name) and snazzed them up to a bit in order to relate, we suppose, to the corporate workforce and send them a message in the process. How’s that for selling a happy hour. At least it looks like mission accomplished. Credits after the jump.
Posts Tagged ‘Coral Garvey’
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-Goodby alum Todd Grant joined Seattle’s Wexley School for Girls, apparently as a Renaissance man because he holds the titles of creative director, art director, writer and baritone ukulelist.
-Apple did pretty good for itself when it came to sales last quarter. link
-If you watched the NFL championship games over the weekend (shame on you if you didn’t), you surely saw VB&P and director Daniel Kleinman resurrect the spirit of Herman Melville for Audi (above).
-Are you ready to transfer to Timeline? Within a few weeks, Facebook will give you no choice. link
-With Chicago’s Downtown Partners, you win some and you lose some when it comes to clients, according to one reporter. link