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Posts Tagged ‘Damien Morisot’

Leo Burnett Ties Samsung to High Fashion in New Campaign

Last week saw the debut of Leo Burnett Chicago’s latest work for client Samsung. The spot looks to tie the client to high fashion brand Swarovski via a series of bling-worthy tech accessories.

In the one-minute ad (double-length version here), a particularly fashionable young woman manages to navigate her way through the various inconveniences of modern Lisbon without flinching…all while calling our attention to her fancy phone case and watch band.

The ad is called “Changes” and the campaign tagline is “Dress your device up, no matter what the occasion.”

Details and credits after the jump.

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Copywriting: Creative Ad Writing

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DHL Delivers Manchester United Stars to the World

One of the biggest benefits of sponsoring what is arguably the world’s most famous professional sports teams is being able to use its likeness in advertising. While logistics company DHL isn’t Manchester United’s main partner (insurance company AON is actually what takes up the most space on the team’s jerseys), a new campaign from 180 Amsterdam that continues the brand’s “Speed of Yellow” mantra finds Man U stars wearing slightly altered uniforms.

180 Amsterdam ECD Al Moseley says in a statement that the spot for DHL is, “Not another celebration of a sponsorship but a demonstration of a true partnership between global brands.” As a flying ball of yellow energy travels across continents, from London to Tokyo to Dubai to Rio de Janeiro, it soars near Man U’s biggest stars including Wayne Rooney, Ryan Giggs, Nemanja Vidić, Park Ji-Sung,Chicharito’ and coach Sir Alex Ferguson.

A second spot that sheds (bright yellow) light on DHL’s various partnerships features the brand’s speed of delivery racing Formula 1 drivers. And, just like the first, it’s scored with DHL’s theme, “Ain’t No Mountain High Enough.” So, how do you think this compares to UPS’ recent logistics TV spots? Credits, and that terrible “Ain’t No Mountain High Enough” sing-a-long from the 1998 Susan Sarandon/Julia Roberts comedy Stepmom for your immediate gratification after the jump.

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