Well, you certainly didn’t think your Tuesday would include looking at Mark Zuckerberg‘s cartoon dong, did you? Life can surprise you like that.

This new spot called “Unfriend Coal” from Greenpeace, critically acclaimed director Daniel Bird and Savage, a production company based in New York and Prague, informs the viewer of a giant coal burning factory Facebook has in Oregon. As naked Zuck stands atop his piles of money with “Friend” and “Unfriend” buttons at his sides, Greenpeace links to their site where the goal is getting Facebook to completely abolish its reliance on coal by 2021.

It’s always weird to remember that it’s the famous young innovators of technology who tend to rely on old, cheap and dirty methods of manufacturing. That little British boy definitely doesn’t sound too happy.