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Posts Tagged ‘Danny Trejo’

W+K Unveils Full ‘Black Mamba’ Film

After weeks of teasing with Twitter/online components and pretty over-the-top TV spots, Wieden + Kennedy finally pulled back the curtain over the weekend on its full “Black Mamba” film, which promotes Kobe Bryant‘s new Nike Zoom Kobe VI shoe.

Clocking in at nearly six minutes, the Robert Rodriguez-directed flick features all the players from the teaser spots including Bruce Willis, Danny Trejo, Kayne West, and Kobe (of course). The short film basically consists of a pitch meeting between Rodriguez and Bryant, with the two going back-and-forth with ideas on characters, etc. Kobe needn’t stretch himself much acting-wise (and he doesn’t) as the supporting cast carries the weight and the Zoom Kobe’s take center stage throughout. It’s about as silly as you’d expect, but a decent enough diversion from the work day.

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W+K Teases Nike ‘Black Mamba’ Film

It looks like Kobe Bryant‘s getting the all-star treatment when it comes to hyping his Nike Zoom Kobe VI shoe. Now that R/GA’s supplied the Twitter-based component for the Black Mamba campaign, W+K is rolling out teasers for a “Black Mamba” film, directed by Robert Rodriguez (who also plays sound designer here),  that’s set to debut in the U.S. and China during NBA All-Star weekend in February.

The Rodriguez imprint is all over the teasers, which seem inspired by the filmmaker’s recent flick, Machete, what with the overdramatic VO, action, explosions and fonts.  Hell, they even star Machete himself, Danny Trejo, along with Bruce Willis and Kanye West for some reason. While we draw comparisons to Dwyane Wade’s nightmarish Nike spot from early last year, check out the initial Mamba trailer, credits and rather awesome promo poster after the jump.

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Thursday Odds and Ends

-As part of its brand overhaul, Chevys Fresh Mex tapped three Bay Area agencies for marketing duties. link

-Toronto agency John St.’s AOTY shortlist video submission is pure awesome. link

-Machete himself, Danny Trejo, stars in a new Lipton Brisk ad produced and directed by Mekanism (above).

-Razorfish launched a Super Bowl mobile campaign for Coors Light. link

-Congrats, American Airlines. You topped a list of the 15 most hated companies of 2010. link

-O&M/Bozell alum Patricia Cunningham has joined the Halo Group as SVP/client services.

-SKIL Power Tools named the Milwaukee office of Cramer-Krasselt its AOR. C-K will handle both creative and media buying/planning.

-CP+B hired sudden star, “Golden Voice” and soon-to-be Cleveland Cavaliers employee, Ted Williams for VO work on a Kraft Mac n’ Cheese spot. link

-Arnold NY was named AOR for hummus brand Tribe and food company, Veggie Patch.

-In case you missed our post about Dentsu America CEO Will Travis‘s bike race adventure, you can also keep tabs on his progress via his blog. link