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Posts Tagged ‘Dave Carey’

Carey, Union Part Ways

davecareyAfter spending the last year-plus as part of the leadership team at Union, the agency that emerged following the shuttering of CP+B’s Toronto officeDave Carey is no longer with the MDC Partners-backed operation. Carey, who held the title of partner/client service at Union, led the agency alongside former Taxi 2 ECD Lance Martin, and former CP+B Toronto president, Subtej Nijjar. Below is a statement from Union about Carey’s departure:

“We can confirm that Dave Carey has left Union to pursue outside interests.  The agency has had a tremendous first year, doubling in size while proudly delivering results for clients including Mondelez, Kraft and and Colgate, and we greatly appreciate Dave’s contributions to the launch of our new breed of agency.  Together, we established a course for many years of continued success, and he remains a friend of the agency and of ours personally.  We wish him all the best in his next adventure.”

Prior to his time at Union, Carey spent a year as SVP/client services at fellow Canadian agency, Lowe Roche, and has also worked as senior-level account at Innocean’s Toronto branch on Kia among other accounts. From what we’ve been told, there are currently no plans to replace his role at Union.

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From the Ashes of CP+B Toronto Emerges Union

Well, we’ve been hearing about this since yesterday evening and now we’ve received official word that CP+B’s Toronto office as we know it is no longer. In its place is a new, MDC Partners-backed, 30-strong operation dubbed Union, which will be led by former Taxi 2 ECD Lance Martin, Lowe Roche alum Dave Carey and Subtej Nijjar, who has spent the last year as president of what was CP+B Toronto.

In a statement, MDC chief Miles Nadal explains the new Toronto entity, saying, “Union offers the kind of talented, experienced and modern team that will produce great work that will drive tangible, measurable financial returns for clients. Clients are looking for innovative creative solutions and insights that deliver impactful results, and these partners represent the kind of digital thinking, modern strategic insight and creative disruption that can create, build, and catapult businesses.”

Unlike the dire report we were getting from tipsters yesterday regarding mass cuts, Marketing is reporting that as a result of the Union launch, 15 CP+B Toronto staffers though the new operation will continue sharing clients such as Best Buy and Kraft with the latter network. Regarding the news, CP+B CEO Andrew Keller adds, “”We love our Canadian partners and are very proud of the work that we’ve done together. We believe their best opportunity for growth and success will be as an independent agency.  We are great fans of Sub and look forward to the success of Union.”

As for CP+B itself, the agency’s network stands with five offices in Miami, Boulder, London, Los Angeles and Sweden.