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Posts Tagged ‘David Johnson’

Portal A Gets Mythical for Kimpton Hotels

Portal A has a strange new campaign for Kimpton Hotels, imagining the hotel chain’s personalized rewards delivered by a satyr, the mythical half-man, half-goat creature.

The new spots promote Kimpton’s new karma feature, in which social interaction with the hotel will earn you karma for rewards. “Karma feels like magic, so what if something magical was behind it? That’s what led us to the idea of going behind-the-scenes with a mythical satyr character,” Creative Director Kai Hasson told Adweek.

So that makes sense…sort of. It still seems like a pretty big leap, since satyrs don’t actually have anything to do with karma. The spots feature rewards that we’re guessing the hotel doesn’t actually offer, as well, such as spelling your dog’s name out in dog treats. In the spot above that dog is a Boston terrier named Zeus, tying together the whole mythical Greek creature thread. In other spots it’s a sweet gin and juice spread and, rather creepily, a cutout of a half-naked man. Each ad ends with a delighted guest asking “Who does that?” which serves as the campaign’s tagline. Stick around for the other spots, along with limited credits, after the jump. Read more

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Coolfire Wants to Clear the Air About Latest ‘Hire’

You may or may not recall that a couple of months ago, we reported that, after 11 years, Momentum parted ways with St. Louis ECD Jeff Stevens, who has now found a new gig…sort of. Stevens (pictured) has signed a development deal to produce original content for fellow St. Louis operation Coolfire Originals, which focuses on entertainment programming and is a sibling of Coolfire Media. Apparently though, Coolfire Media president David Johnson, in order to keep relations between his company and agency clients tight, wants to clarify what is exactly happening with Stevens’s signing.

He tells us, Stevens “…will not be an employee of Coolfire Originals or Coolfire Media.  It is strictly a development deal to create show ideas for cable networks and online.” Johnson adds that Originals and Media are two separate entities, saying, “We are not, nor do we have any intention of becoming an agency.  Coolfire Media is a production company that partners with agencies to create and produce television commercials, brand films, online and meeting content, radio, and original music.  Coolfire Originals is developing television shows for major cable networks.”

Well, we’re not sure this is the ringing endorsement Stevens, nor anyone, would hope for, so Johnson has deferred to Coolfire Originals CEO/president Jeff Keane, who at least says of the new addition, “”Coolfire Originals is always looking to bring on great talent. [Stevens] has a proven track record of developing interesting and engaging content across every medium, we’re excited to partner with him.”

This should be a fun first day. Along with his new, um, gig, Stevens has also started a new business consultancy called Icarus alongside fellow Momentum alum Deborah Nobis.

Update: Sorry, that is the real Jeff Stevens above.