It looks like VW’s “The Force” has compelled rival agencies to pluck more than one creative from the Deutsch LA team who was behind the award-winning Super Bowl spot. Following in the footsteps of the campaign’s senior copywriter David Povill, who left Deutsch for W+K last April, EVP/group creative director/copywriter Eric Springer has now also jumped ship to join Santa Monica’s Pitch as chief creative officer. Springer spent a dozen years at Deutsch and from the looks of it, he will oversee, among other things, Pitch’s now-expanded duties on the Burger King account (the agency won BK’s youth/family AOR duties, if you recall, back in summer 2010). During his career, Springer has worked at the likes TBWA\Chiat\Day, DDB and Hal Riney.
Besides “The Force,” Springer also worked on “Black Beetle” for VW and served as a GCD on HTC and Cici’s Pizza efforts during his later years at Deutsch. Now at Pitch, as one can expect, the new CCO will be in charge of overseeing creative work, helping lead new business development efforts and recruiting staff.
Update: So, Springer sent us a note on what attracted him to Pitch. Read on after the jump, verbatim.