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Posts Tagged ‘Dennis Crowley’

Tuesday Morning Stir

FYI, we’re in simmer mode this week (unless something breaking happens, of course) and off on Jan. 2. We shall be back in full swing on Jan. 3. Hope you’re enjoying the holidays.

-Foursquare co-founder Dennis Crowley discusses check-ins. link

-The NBA’s top ballers sing us a tune in Goodby’s “Big Things are Coming” campaign that debuted ahead of the league’s Christmas Day opener (above). Welcome back, fellas. link

-A holiday sales slump has compelled Sears to close up to 120 stores. link

-Here’s some leftover holiday greetings from Toronto-based Crush. link

-The Office star John Krasinski will provide VO in Leo Burnett’s debut effort for Esurance. link



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Look Who Cracked the Fortune ’40 Under 40′ List

Maybe it was his nifty workspace that sealed the deal, but yes, Grey New York’s president/CCO Tor Myrhen has made it to  number 37 with a bullet on the just-released Fortune “40 Under 40″ list. It appears that Myrhen is the only ad industry individual on the list, which includes everyone from Foursquare’s Dennis Crowley to TOMS founder Blake Myckoskie and of course Mark Zuckerberg, who is numero uno.

Notes from the Pepsi Playground

Just before SXSW attendees cracked open their bottles moments ago to toast to happy hour, we managed to wander over to the PepsiCo Playground, which the brand has built for the third year in a row at the Austin Convention Center. Call it a an over-the-top monument celebrating their portfolio of brands and continuing SXSWi sponsorship, the Playground this year features among other things a Super Shopper digital game that uses technology developed by PepsiCo10′s Evil Genius Designs (Dennis Crowley is on his way down to partake from what we hear) and lets players “shop” for PepsiCo products, post scores to the leaderboard and tweet photos of games to their social networks. In addition, there’s a limited supply of Lipton Brisk cans (above) featuring images crowdsourced from Instagram users as well as live streaming of keynotes and other events doing down in downtown Austin.

We snagged PepsiCo’s global director of digital and social media Bonin Bough for a few minutes and he tells us that the biggest takeaway at SXSWi 2011 thus far, and you needn’t be a high-level exec to drop this kind of science, is that brands are “further embracing emerging technologies.” Revelatory statement aside, we haven’t witnessed the emergence of cloud computing as a hot SXSW trend like PepsiCo predicted. But then again, it’s only Saturday.