And thus, W+K Portland and P&G bid farewell to Old Spice’s “Wolfdog,” who in the past week has garnered over 4 million views via videos such as this and this and who’s even produced a Tumblr as well as a record. But alas, all good things must come to an end, and Wolfdog is now out as Old Spice’s director of marketing and you can see his resignation clip above. Some people, though, have told us that this campaign is fairly similar to the one from Atmosphere Proximity to promote “The Big Ad Gig.” What do you think? Check out one more clip from the week-long campaign if interested as well as credits after the jump.
Posts Tagged ‘Dominic Bernacchi’
Taught by an editor at Alloy Entertainment, the goal of this class is to finish your YA or middle grade novel in 12 weeks. Starting on March 10, you will learn how to write a proposal that doesn’t end up in the slush pile, evaluate your story arc for a teen audience, get an agent (if you need one!), and more! Get $25 OFF with code BYEFEB. Register Now!
-LivingSocial appointed Mullen’s mediahub and ID Media as its media planning/buying partners.
-MEC won H&M’s media account in China and Hong Kong.
-CP+B rolls out another spot for American Express open (above).
-Isobar hired Studiocom alum Max Fresen as ECD.
-Hyundai showed off some nifty iPad tricks in a spot that aired during the Oscars. link
-Max Media entered a letter of intent to acquire the rights to Ted “Golden Voice” Williams. link
-Who’s ready for National Pancake Day? link
-SS+K created a Facebook page for Kraft’s MiO. link
-Radical Media alum Dominic Bernacchi joined Mothership as EP, marketing & sales.