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Posts Tagged ‘Ed Castillo’

TBWA\Chiat\Day NY Revamps Strategy Team

tbwaslashWhen we usually hear the word “restructuring,” we figure the worst (yeah, we can be cynical/pessimists) in terms of staffing issues, but we’ve been told that is fortunately not the case at TBWA\Chiat\Day New York, which has overhauled its strategy team. The move includes a slew of new hires of Samsung alum Jared Cohen as senior digital strategist, 360i alum Nicole Hering as digital strategist and Dakota Green, ex-strategist at Woods Witt Dealy & Sons as a planner.

Omnicom-owned Chiat NY head of strategy Ed Castillo says, “We’re finding it important to install very strategic-minded people who can see the bigger brand picture, even as they may craft the tiny technicalities of tweets and pins. Getting it right in social is both an executional challenge (speed, accuracy, analytics) as well as a matter of creative finesse (voice, tone, brief alignment). We’re careful to get the right balance.”

 

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Chiat NY Welcomes New Head of Planning

A month after losing director of planning Eliza Esquivel to Kraft, TBWA\Chiat\Day New York has brought in her replacement in Ed Castillo, who joins the agency from McCann Worldgroup. During his 18-month stint at McCann, Castillo served as SVP, global strategy director and worked primarily on the American Airlines business. Prior to McCann, Castillo spent over four years as SVP, director of account planning at PHD and co-founded the shop North before that.

Now at Chiat NY, Castillo will oversee planning for all the agency’s accounts including Absolut, Jameson, Vonage, Michelin and Accenture. In a statement, TBWA\Chiat\Day NY chairman/CCO Mark Figliulo seems confident enough in his new hire, saying, “Ed’s appointment is key for an agency that has historically been at the forefront of the planning discipline. With Ed’s unique background and his understanding of business and media analytics, he is the clear choice to lead our disruption and media arts methodology. Our planning function was the envy of the industry once before and I believe with Ed at the helm, it can be again.”