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Posts Tagged ‘Eizabeth O’Toole’

Brands, Campaigns

Did You Pay Your Taxes…Or At Least Do Happy Hour?

By Kiran Aditham on April 18, 2012 1:10 PM

Goodby, Silverstein & Partners launched this new ad for just in time for tax day deadline yesterday. Did you take advantage of the brand’s all-price happy hour to alleviate the pain (or joy) on this, the merriest day of years. Anyhow, check this out and if you’re into gaming mode, Sonic has a “Tax Cut” game for you to play here. Yes, the two guys are in effect as well, who give you some advice on how to attain the highest score. Credits after the jump.

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Brands, Campaigns, Goodby, Social Media

Sonic’s ‘Two Guys’ Get ‘Rehired’ in Social Media Publicity Stunt

By Bob Marshall on February 22, 2012 1:09 PM

For eight years, NYC-based former “The Colbert Report” writer Peter Grosz (driver’s seat) and Chicago-based improv comedian T.J. Jagodowski (passenger’s seat), were best know as “those two guys” from the Sonic Drive-In spots. While noshing on fast food from the front seat of their car, the duo’s silly inane (and mostly improvised) slice-o-life conversation made unlikely stars of the pair. That is, until the two were “phased out” two years ago.

Since then, Sonic left indie Kansas-City, MO-based Barkley after a 17-year run to name GSP+P as the chain’s new AOR. Perhaps inspired by a drive-in serenade video that caught fire on YouTube last month with over 1.2 million views, Goodby decided to slowly re-introduce the brand’s longtime spokesdudes via social media. As Jeff Goodby told The New York Times in this gargantuan feature that ran this morning, the two guys “were put away a little too early because if they stayed around they really would have come into their own in the social media context.”

Over the last few weeks, Grosz and Jagodowski seemed to plead for their old jobs back via Facebook, Twitter, LinkedIn and a few “self-produced” videos posted to YouTube. Now, before we start declaring this a shoo-in for every social media award in adland, let’s look at the numbers: 158 followers on Twitter, 10,701 “Likes” on Facebook, nine connections on LinkedIn, and 3,100 views on their most popular YouTube video (excluding the video which is a direct response to the aforementioned drive-in “serenade” video).

Even if it’s not quite the social media sensation that some are making it out to be, at least it’s nice to see “those two guys” back in the saddle. Now, what happened to all of those other Sonic spokespeople? Credits and another video follow after the jump.

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