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Posts Tagged ‘Elijah Wood’

Air New Zealand Returns to Middle Earth with ‘The Most Epic Safety Video Ever Made’ from True

Air New Zealand, no stranger to well-publicized safety videos, is today launching “The Most Epic Safety Video Ever Made,” created by agency True and directed by Kiwi filmmaker Taika Waititi, in anticipation of the December release of The Hobbit: The Battle of the Five Armies

The airline has been cashing in on the popularity of Peter Jackson‘s Tolkien adaptations since his Lord of The Rings trilogy, and this latest installment marks the third themed effort for The Hobbit series (less than a year after the last campaign), and the second flight safety video. Shot over the course of six days, at numerous locations used in the filming of the series, the spot also includes appearances from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast), as well as Jackson himself. As cheesy as might be expected, the ad will undoubtedly appeal to the kind of diehard Tolkien/Jackson fans who would plan a trip to New Zealand based around the films. It’s a much more sure bet than the controversial “Safety in Paradise” from earlier this year, as Middle Earth tourism has been a boon for New Zealand.

Director Peter Jackson was pleased with the video, saying, “Air New Zealand has created yet another fantastic video to celebrate The Hobbit films. This latest offering combines members of our cast and our locations with Air New Zealand’s unique personality.  I had a lot of fun on the set with Taika and the team and look forward to seeing the video on board.”

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Friday Odds and Ends

-Company 3/Riot alum Shane Reed has joined the color department of The Mill L.A.

-Six months after being chosen by Dartmouth to revamp its website, Digital Pulp has debuted phase one. link

-God (or Congress, in this case) help the United States Postal Service. link

-Inspired by the filming of Lincoln in its hometown of Richmond, VA, the Martin Agency decided to shoot photos of the picture’s extras in their non-work clothes and put them on exhibit (example above, more after the jump).

-Speaking of art, Spike Jonze, Elijah Wood, Vinny Chase, Shepard Fairey and others are trying to help out Hurricane Sandy victims via a silent art auction called “Bring Back the Boardwalks.” link

-OgilvyOne chairman/CEO Brian Fetherstonhaugh talks managing your career trajectory. link

-Wired has promoted creative director Scott Dadich to editor-in-chief. Dadich replaces Chris Anderson, who left after 11 years at the helm to focus on manufacturing drones. link

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‘Digital Death’ Campaign = Bomb?


We’re sure Alicia Keys‘ intentions were good and we know it’s only been a couple of days, but the cash tallied up so far in the “Digital Death” campaign is leading many to already call the effort to raise money for the singer’s AIDS charity a bust. So far, just over $162,000 has been donated, well short of the $1 million goal.

If you need a refresher, the campaign created by TBWA\Chiat\Day NY centers around various celebs (and we use that term loosely for some) including Kim Kardashian, Elijah Wood, Justin Timberlake and Keys herself, who are depriving us of their precious tweets until we fork over money to help the charity reach the million-dollar mark. Vain much? Despite millions upon millions of combined followers, you’d think the goal would be reached rather quickly and effortlessly, but perhaps this proves that these stars aren’t very good appraisers when it comes to their own social network communique.

One commenter named “LB” on a Daily What thread may be clued in to why this isn’t working and sums it up best, saying, “They’ve got it backwards. They should continue updating their social network accounts UNTIL they reach $1 million in donations. Once they hit that goal, as a reward to the world, they should stop posting for a year. Even I would donate to that cause.”

EW.com notes that Stephen Colbert raised $500,000 on his own for Donors Choose just by promising Reddit users that he’d answer their questions if they donated (which he did).  The celebs should take a hint from the faux-pundit, but alas, they’re “dead.”