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Posts Tagged ‘Eric Zumbrunnen’

Heat, Hungry Man Unleash ‘Shadow’ for EA’s ‘Titanfall’

Heat and their production partner Hungry Man have released a new spot for Xbox One crown jewel exclusive and E3 critical darling Titanfall, which just had its North American release yesterday.

The new, 60 second spot (there’s also a 30 second version), entitled “Shadow,” imagines what it would be like to constantly be shadowed by a 25-foot Titan that obeys your every command. Following in the recent trend of inserting gamers into the real world, the spot attempts “to capture the ear-to-ear grinning invincibility you feel when you first climb into your very own Titan and start dominating the world.” “Shadow” follows a man with a shit-eating grin walking through a city trailed by his own personal Titan. Everything is just peachy until he runs into another Titan owner, at which time, as you might expect, shit goes down.

The spot manages to capture the overall “Life is Better with a Titan” theme of the campaign, while also demonstrating Titanfall‘s unique features, like verticality. What really makes the spot work, though, is the perfect transition to gameplay footage during the final 15 seconds. While there’s nothing revolutionary about Heat’s approach here, they find a balance between live action and gameplay footage that a lot of similarly minded ads miss. And they certainly succeed at making the game look like a lot of fun. Stick around for credits after the jump. Read more

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Monday Odds and Ends

-Cole & Weber United is behind the first spot in 30 years for apple juice brand, Tree Top (above).

-Did Facebook panic when deciding to purchase Instagram? link

-LJ Kobe, former director of emerging media at AT&T, has joined Ignited’s New York office as group media director.

-A GroupM study forecasts that digital ad spending will exceed $98 billion this year. link

-Yodle alum Steve Liu joined Tribal DDB New York as digital strategy director, SEO.

-Editor/partner Eric Zumbrunnen and editor Stephen Berger have returned to the commercial roster of bi-coastal/London-based Final Cut.

-Someone decided to imagine a conversation between Leo Burnett, Bill Bernbach and David Ogilvy on the topic of social media. link