Felicia Day, an actress who developed her own web series to combat a World of Warcraft addiction, took the stage on Monday, March 14 to talk about how she harnessed social media to build a fanbase, and ultimately, as media business. Her show, The Guild, now in its 5th season, has received over 100 million views since its inception in 2007. How did she do it? Crowdsourcing, for one – the first two episodes were independently funded, and the remaining ten were funded through audience donations on PayPal – and, staying true to the niche audience of gamers.
When asked about how she conceived the idea, Day replied,”Well, they say write about what you know.” She went on to say, “Every website is like a channel and the internet works best for niche content, as opposed to network television which has to have broader appeal.”