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Posts Tagged ‘Francie Moore’

Parents Get Feisty in New Microsoft Advert from CP+B, Roman Coppola

In CP+B’s new Roman Coppola-directed spot for Microsoft, sweet children sing in asparagus suits while their parents frantically capture every moment using their iPhones and Androids. A brawl ensues, with parents fighting for the perfect panorama, jostling one another to avoid phone photobombing, and climbing into the ceiling pipes for the ideal aerial shot. Of course, the couple with a Nokia Lumia 1020 sits calmly in the back with their superior cameraphone, knowing they got a great photo of their daughter dressed as a carrot.

This spot is in line with Microsoft’s last video, “The Wedding,” where the same scene occurs, but at a church. Both ads end, “Don’t fight. Switch.” Considering photo sharing has become one of the most important parts of owning a phone, it’s not a bad idea. Ad-wise, this spot is a great portrait of modern day life. If only an unintelligible child vegetable chorus could always soundtrack petty adult hysteria.

Credits after the jump.

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VB&P, Healthy Choice Say Screw Your Diet

“For years I thought I hated children’s laughter. I had no idea, I was just hungry.” In VB&P’s first work for Healthy Choice since winning the business for the ConAgra brand back in May, one woman recounts her days with hardcore dieting gang the “No-Carb Queens.” They destroy chicken wings and break baguettes in the super market. In a second spot, a man laments his time with a juice fast cult. “Bruce likes solids too,” he reassures himself.

The “online manifesto” video in this series (below) collages together every piece of diet advice you’ve ever been given. Healthy Choice’s point? “Don’t diet. Live healthy.”

Thank you, VB&P, for not going the infomercial route and instead making fun of saccharine, overly dramatic diet ads. I still wish you’d excluded close-ups of (undoubtedly disgusting) microwave-melted parmesan, but can forgive those because of the solid concept and funny writing. Healthy Choice is still a kind of diet, but these videos make it seem like a cool sarcastic best friend food, not the annoying nagging one who invites herself over and drinks all your wine (that’s South Beach).

Credits after the jump.

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Notorious Web Foes Come to Life in Webroot Effort

Nigeria messages, male enhancement spam,, singles in your area links: Three of the most well-known and annoying culprits when it comes to plaguing our inboxes and social networks while potentially spreading viruses. To address these web threats in a somewhat clever way and promote  internet security software brand, Webroot, at the same time, Boulder-based TDA has come up with a series of ads that include the tagline, “Don’t Let Bad Links Happen to You.”

Out of the three, which were all directed by Epoch Films’ Michael Downing, we particularly like the defensive “Nigeria” clip above, though the weepy “Single” spot starring some lovely, emotional ladies takes a close second. Check it out along with credits and the third spot, “Bigger,” after the jump.

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