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Posts Tagged ‘Fredrik Bond’

Heineken Goes on a Date

It’s safe to say that right now the ad world isn’t just drinking the W+K Kool-Aid, it’s chugging it like a freshman rushing a frat. But, when you see a 92-second beer commercial you want to watch over and over again, it’s hard to hate on those Portland-based Trailblazers.

“The Date” is the spiritual sequel to “The Entrance,” which since December has racked up over 3.5 million views on YouTube. Like it’s predecessor, “The Date” uses the same visually stimulating camera work and Bollywood meets Hong Kong cinematic feel to re-brand Heineken as the choice of cultural and vibrant young lovers. I can’t imagine what kind of budget Heineken gave W+K Amsterdam and director Fredrik Bond to play with, but one would assume it was staggering. But, W+K accurately captured an interesting phenomenon with this ad’s long run time and cast of characters, that being the fact that every guy has fantasized about taking a girl on a date that goes almost exactly this way. Honestly, I think this is the first time I’ve seen that feeling presented so well, and that’s why “The Date” has a leg up on its predecessor. We’ll see if it pays off for Heineken.

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Copywriting: Creative Ad Writing

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Huggies’ New Message: Babies are Little Terrors

JWT New York concocted this latest spot for Huggies, which shows that babies can be equal parts destructive and adorable (ok, probably more destructive). Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. We can vibe with the freeze-frame aspect and music that’s fit for an episode of Boardwalk Empire in this clip, which has a clear message: Huggies turns toddlers into Chucky. Credits after the jump…

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