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Posts Tagged ‘Gautam Ramdurai’

AICP Case Studies Come to Thrilling Conclusion

The AICP Show & Next Awards is extending its entry deadline by one week to March 11. Along with the extension, the final installment of AICP’s “All Art is Advertising” is launching today, the fourth effort from the young creative minds at the VCU Brandcenter.

Past installments of the series touched on a variety of classic works of art that did a lot more than look pretty. From Leonardo’s “Vitruvian Man” fighting Italy’s obesity epidemic to Michelangelo’s Sistine Chapel painting revitalizing Catholicism throughout Europe to the Eiffel Tower helping France get its baby-making groove back, we’ve enjoyed the interesting insights from this video series.

This time around, the VCU Brandcenter argues that the first known artwork in history, the neolithic cave paintings, actually served as advertisements for a carnivorous diet. Apparently, cavemen were suffering from a vitamin deficiency due to their reliance on “gathering” in favor of “hunting.” After the cave paintings, nine out of 10 cavemen became self-described (huh?) carnivores. Yet again, advertising saves humanity. Credits after the jump.

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AICP #3: World’s Largest Phallic Symbol Helps France Regain Mojo

Here’s a look at the VCU Brandcenter students’ third “Art is Advertising” case study, which like Da Vinci and Michelangelo before it, supports the AICP’s call for entries launch. In this installment, we have France in 1886, which hadn’t won a war in 200 years, going 0-for-6, and thus earning the title of the least masculine country in the world.

So how does one go about getting its mojo/machismo back? By creating the world’s largest penis, of course. To bring the ladies back to France, the nation called upon Gustave Eiffel to create the most enormous phallic symbol to date, which we’ve of course come to know as the Eiffel Tower. After its erection, 80 percent of the world’s women found Paris to be the most romantic city ever and tourism by both men and women rose 1,000 percent. “That’s what we call an extra large success” as the video so wryly states. Ok, the cleverness has given way to a bit of juvenility, but we don’t mind…yet. View credits after the jump.

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