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Posts Tagged ‘Gavin Cutler’

W+K NY Gets in on the Shark Action for Southern Comfort

The latest in W+K New York’s “Whatever’s Comfortable” campaign for Southern Comfort is a strange one.

Timed to coincide with Shark Week, the new spot, which is called “Shark,” opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera zooms in it becomes clear that her nails are painted to resemble shark jaws. She then slowly stirs the drink with her fingernails before plunging down and stabbing the maraschino cherry, which lets out a red, blood-like ooze. Strange stuff, for sure, but also one of the more compelling spots in the campaign and a well-timed release. Stick around for credits after the jump. Read more

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W+K NY Introduces the ‘Young Gun’ for Southern Comfort

W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled “Young Gun.”

Apparently, the real name of the “Young Gun” is Stephen, “an accomplished bartending journeyman,” with a self-described “not neat” style. “If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?” is his very brand-appropriate motto for aspiring bartenders. None of this is evident in the spot, however, which keeps things simple.

“Young Gun” shows its titular character emerging from the back room to man the soda guns. He does so with extreme speed, albeit not great neatness, even managing to throw in some dance moves to the song “Love Me” by The Phantom while servicing a large group of drinkers. The approach is simple and straightforward, but it’s pulled off well and the results are entertaining. “We’ve cultivated a true appreciation for the brand by encouraging consumers to be exactly as they are, rather than pushing them to be something they are not,” Gwen Risdale, marketing manager for Southern Comfort UK, told Marketing Week. Stick around for credits after the jump. Read more

HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister

In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little sister.

Our favorite part of this campaign is its acknowledgement–nay, embrace–of the fact that very few young people currently using HBO GO actually subscribe to the network.

The lineup of vices is extensive, covering everything from incest:

…to awkward body image issues:

…to that never-comfortable “It’s OK if you’re gay” conversation:

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Old Spice: ‘Anthropomorphic Hair Will Get You Laid’

W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the “Interneterventions” surprise online campaign. Now, breaking the consistency of strange portmanteau puns is “For Hair That Gets Results,” marketing Old Spice’s line of hair care and styling products.

The first 30-second spot, “Meeting,” finds a studly studs mop of hair jump off his head and get a girl’s number. The lesson? If, young man, you pull this move, you’ll get a phone number that connects to a voicemail message that says, “Hey, I can’t come to the phone right now. I’m either studying for my master’s degree or having a tickle fight with my friend, Consuela. (Giggles.) Stop it, Consuela, I’m going to get you!” Yep, pretty cool.

The second, “Boardwalk,” teaches young men another valuable lesson. You see, a lady wants your hair to tell her if you can put in baby in her. You know, through the means of sexual intercourse or via a mechanical claw. Credits after the jump.

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New W+K NY ‘DaDaDa’ Spot Combines New with Familiar for ‘SportsCenter’

ESPN’s latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark “da da da” (you’ll know it when you hear it) spoken by a wide range of athletes (such as Maria Sharapova, Bubba Watson, RG III, Clayton Kershaw and Patrick Kane) in different situations.

Not centered around a comic premise, “DaDaDa DaDaDa” lets the highlights from many different sports, including ones you don’t care about (lacrosse, anyone?), do the talking for a majority of the spot — perhaps not a bad strategy (except for the lacrosse), considering that is why most people tune in to SportsCenter.

“Da Da Da” is also a departure in that it’s the first ESPN commercial in ten years to be shown on other networks, such as during NBC’s Sunday Night Football. Presumably a response to SportsCenter’s declining audience — and perhaps a reaction to new competitor Fox Sports 1 — the spot attempts to bring in new viewers by running on DirectTV, Adult Swim, Spike and Comedy Central. Whether or not the expensive spot can help SportsCenter fight the declining viewership brought on by the increased ease of finding sports highlights online remains to be seen. But lacrosse players everywhere are cheering. Credits after the jump.

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DirecTV Chronicles the Consequences of Cable

From the minds behind the AgencySpy Hall and Oates tribute, Grey NY, come three new spots for DirecTV.

Fans of miniature fauna might be initially disappointed by a lack of tiny giraffes, but viewers will no doubt gain invaluable knowledge after watching any of these three ads. So, frustration with cable could eventually lead to being beaten by three less-than-reputable characters and left to die in a roadside ditch? Well, if you lose an eye after a racquetball takes a bad bounce, the rest certainly seems plausible. Lesson learned.

If you’ve ever seen a baby looking as though he or she is about to attend a Judas Priest concert, you know that something has probably gone awry in that poor child’s family. No grandparent wants to see their grandchild in a dog collar, do they? Hey, if this spot doesn’t convince people to switch to satellite, at least it can make some parents second-guess their child’s manner of dress. Credits, and a warning about taking in stray animals, follow after the jump.

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W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign

You know, these ads just aren’t the same without Isaiah Mustafa, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don’t know if this spot, which may have been copywriter/art director Eric Kallman‘s last writing effort for the brand (didn’t he jump to BFG9000 already?), is it. Here, a sea captain with the worst fake facial hair since Theo and Cockroach on The Cosby Show charms a lass while punching an octopus. The swagger and nod to Mustafa is still in effect, but our swooning has long since ceased. TV credits and a print element after the jump.

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Hahn Beer Looks Expensive to Make

Never had Hahn beer? Well, it’s apparently quite a big deal in Australia, where it’s been in business for 25 years.

This new TV spot for Hahn Superdry comes from Aussie agency Publicis Mojo and is directed by Emmy-winner Tom Kuntz. Yes, that Tom Kuntz, who’s recently been behind lens for award-winning campaigns for Old Spice and Skittles. So, if you notice a little Kuntz’ absurd humor and cry “ripoff,” you shut your trap, you hear?

Q: How do you make Superdry beer? A: With a super factory. The director who’s helped define an age of television advertising where going viral is as important as making something that looks whimsical on an HDTV just doesn’t seem to miss, and he hits it out of the park yet again. So, while you might never have heard of Hahn beer before in the states, you will soon. Credits after the jump.

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McCann Produces Launch Spot for Verizon Small Business

Talk about a weird arrangement. Sources tell us that even though Verizon Wireless basically shifted most of its account over to McGarryBowen last year including small business, the telecom giant was still interested in seeing what its former agency, McCann NY, was capable of producing for the aforementioned category. The end result is this launch spot that stars an entrepreneurial young lady named Susie and showcases Verizon’s suite of small business tools. From what we hear, the brand dug it. See if you agree. Credits after the jump…

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Kevin Costner Lends Voice to MLB Opening Day Spot

In just 13 days, Major League Baseball and the boys of summer will kick off their 2011 season. With the NFL heading for a lockout, it just might be baseball’s big year to reclaim the title as “America’s Game,” and really, when was the last time you saw this much patriotism crammed into a 30-second television spot? What about Obama and Bush throwing out pitches back-to-back? Everyone’s happy.

The guys at W+K got Mr. Field of Dreams himself, actor Kevin Costner, to give the ad a little celebrity push. Aside from making a movie about the sport every two years, Costner co-owns a northern Illinois independent league team and regularly visits University of Texas games and practices. Generic-sounding voice notwithstanding, he is the Hollywood personification of baseball, and the right man to give the league his endorsement.

Not into the MLB? Look at it this way: once March Madness subsides, the Bulls win the NBA championship and the NFL lockout is official, baseball is all we have. And, until we fix the BCS and take away Cam Newton‘s Heisman Trophy, NCAA football will always disappoint. If you’re looking for a bandwagon to jump on this year, word has it that the Milwaukee Brewers finally got themselves some pitching. Credits after the jump.

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